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On April 26, 2021, Apple announced its launch of the new iOS update 14.5, which includes the ability to unlock your screen with the smartwatch, new Siri customization options, and an “App Tracking Transparency” (ATT) update. Apple has been transparent about this new ATT update since June of last year since it will likely have a significant impact on app developers and potentially businesses who use online ads as well.
28 June, 2021
Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.
19 May, 2021
During the COVID-19 pandemic, your business has been forced to focus on its online presence. You have a great website and have created social media channels, yet customers aren’t rolling in as expected. So, how can you get that exposure you want?
26 October, 2020

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.

16 December, 2019
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.
05 November, 2018
Facebook has been in the news countless times for a variety of reasons. Whether it is about a scandal or a step in the right direction, Facebook continues to make headlines everywhere. This time, it is about user growth, or lack thereof. Is Facebook done growing after countless efforts to promote the social media platform, or is there a light at the end of the tunnel? Social Spice Media reviews the issues Facebook is experiencing and how this can impact businesses who use the platform.
13 August, 2018

When choosing the right social media channels to accomplish your marketing goals, it can be a tough task to understand which platforms are best for your business. How can you be sure the channels you select will make a meaningful connection between your company and...

12 June, 2018

In an effort to decrease the amount of false news and fraud spread across the platform, Facebook has added another obstacle businesses must overcome when posting their content to the social media channel. Though we can appreciate this from a security standpoint, it does pose...

05 June, 2018

To effectively market your products and maximize profits, you must understand the desires and behaviors of your target audience. You need to dig deep and get inside their heads. Social media platforms, such as Facebook, Instagram, and Pinterest, allow businesses to do just that....

22 June, 2017