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New privacy policies and tracking limitations, such as limiting cookies and identifiers, suppressing third-party tracking, and a rise in opt-in pop-ups, prevent marketers from creating truly robust consumer profiles. This push for increased privacy during browsing sessions and app usage has really diminished a company’s marketing ROI.

For law firms, it’s all about location, location, location – and if your search engine optimization (SEO) long game isn’t on point, you might as well be located on another planet.   SEO is all about improving your website’s visibility through organic traffic – that is, people...

Why Google Voice Search Should Be a Priority in Your Overall Digital Marketing Strategy   Google is king of the search engine industry globally and in the US, with over 90 percent market share worldwide and nearly 90 percent in the States. To boot, their Google Assistant...

When looking to make an informed purchasing decision, buyers these days will often seek out reviews or testimonials to weigh their options. As a matter of fact, nearly 9 out of 10 consumers worldwide make the effort to read reviews before buying products. Not only does this imply that reviews are an integral part of a purchase process, it also indicates a high level of confidence and faith that buyers have in each other’s opinions. Being able to show potential clients the overwhelmingly good reviews about your product or service will obviously have a positive impact on sales.
In recent news within the SEO world, Google has gotten rid of the zero position, meaning that duplicate listings no longer exist. Whereas previously a top listing that was placed in the featured snippets section would also list on the first page, Google has now implemented the “deduplication” of top listings, so URL’s will no longer be able to list twice. As a search engine optimizer, there is no reason to panic, however deciding where, if, and how your URL lists is a new area for discussion.
Google recently announced that Google+ will be phasing out over the next 10 months. The decision was made following a security breach that compromised the private data of more than 500,000 Google+ users. When Google+ emerged onto the social media scene in 2011, many businesses immediately created company pages on the new platform – after all, Google is the world’s #1 search engine, and content that is published to a Google+ page has an SEO edge.

If a stranger asks you to call them daddy and they aren’t your father, you should back away immediately. Same goes for GoDaddy, the domain registration and web hosting company that has met with its fair share of controversy over the years. While their low-price packages...

For most companies, social media is practically a godsend. It brings us closer together and draws more customers into the mix. It gets people talking and inherently drives higher consumer-retention rates. It can turn a small and local enterprise into a global conglomerate that’s suddenly...