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Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.
19 May, 2021

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.

16 December, 2019

What if you could make purchasing your products so easy for consumers that they didn’t have to initially visit your website to buy them? Is that even possible? If you work with the right team of social media professionals, then yes, it is. Social Spice...

20 June, 2018

For most companies, social media is practically a godsend. It brings us closer together and draws more customers into the mix. It gets people talking and inherently drives higher consumer-retention rates. It can turn a small and local enterprise into a global conglomerate that’s suddenly...

06 June, 2017

Social media has made it effortless to know what’s going on in the world, including updates from companies and their endeavors. We can be made instantly aware of the new features on apps we love, which companies are having sales, and which companies might not...

13 December, 2016

  What did we do before social media? No, seriously, think about it. How’d we share our photos with each other? We usually texted them or maybe even e-mailed them in the absence of an app that allowed us to share photos and double-tap for a...

02 November, 2016