Have you ever tried to get a word in with your group of friends but to no avail? You have something important to say but it’s impossible to convey your message when your friends’ attention cannot be captured.
The online world often operates like this. Even if your business or organization does succeed at drawing visitors to your website, it’s another challenge to get them to answer your call-to-action (signing up for a mailing list, downloading an offer, etc.). Your visitors’ attention is constantly being divided between Internet and real-world distractions.