Linkedin Tag

Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.
19 May, 2021

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.

16 December, 2019

When choosing the right social media channels to accomplish your marketing goals, it can be a tough task to understand which platforms are best for your business. How can you be sure the channels you select will make a meaningful connection between your company and...

12 June, 2018

Among all the social media platforms, LinkedIn is known for establishing its voice through professionalism and networking. Though hashtags originated – and were only used exclusively – on Twitter, it hasn’t stopped other social platforms from adopting the pound sign to expand reach. This week,...

30 May, 2018

LinkedIn is the most popular networking site for working professionals, boasting more than 467 million members and ranking in the top five most popular social media sites based on estimated unique monthly visitors – the current number is 250 million. Unlike other social media platforms, such...

15 August, 2017

For most companies, social media is practically a godsend. It brings us closer together and draws more customers into the mix. It gets people talking and inherently drives higher consumer-retention rates. It can turn a small and local enterprise into a global conglomerate that’s suddenly...

06 June, 2017