marketing Tag

The key to any great social media marketing strategy is consistency – but showing up day in and day out can turn into a tedious drudge (for both you and your followers). So, to help you break up your workday monotony and keep your audience engaged, we’d like to share 15 content-type ideas for a certified fresh feed.
New privacy policies and tracking limitations, such as limiting cookies and identifiers, suppressing third-party tracking, and a rise in opt-in pop-ups, prevent marketers from creating truly robust consumer profiles. This push for increased privacy during browsing sessions and app usage has really diminished a company’s marketing ROI.
In 2017 Governor Jerry Brown signed A.B. 434, the first law to address ADA compliance online.  It required state agencies and state entities to post a certification of compliance with the Web Content Accessibility Guidelines 2.0 Level AA, or a subsequent version, on their website home pages.
On April 26, 2021, Apple announced its launch of the new iOS update 14.5, which includes the ability to unlock your screen with the smartwatch, new Siri customization options, and an “App Tracking Transparency” (ATT) update. Apple has been transparent about this new ATT update since June of last year since it will likely have a significant impact on app developers and potentially businesses who use online ads as well.
Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.

The year 2020 was like no other, with essentially everything moving online, from staff meetings to sporting events. This has, of course, had a huge impact on social media use. Over the past 12 months, the number of people using social media has increased by...

Digital marketing has been growing in importance each year, but with everything moving online during the last year due to the pandemic, its necessity has become crystal clear—and we don’t expect this to go away anytime soon.   If you’re looking to start or expand your digital...