marketing Tag

Although the advance of technology and the various social media channels have come under scrutiny for being the supposed cause of many of the world’s problems, social media and technology as a whole prevail in one specific department: providing the ability to help repair and strengthen relationships.
Consumer buying behaviors have obviously changed quite a bit in the past few months, as shutdowns of many stores and needs for specific items have increased. Businesses and brands alike are now faced with a shift in not only how they sell their products or services, but how to structure their marketing strategies as well.
Business blogging is becoming progressively more popular amongst online companies who are looking to expand their reach, increase sales, or attract a new or broader audience – and with good reason. Through the creation of blogs, companies can give quality examples of their work and create a more distinct identity for their business, which in turn builds a more attractive business model and allows for an expanse of that business.
Now is the perfect time to get your business ahead of the COVID crisis by utilizing digital marketing. Although improving your website’s marketing may not seem like it should be your highest priority right now, starting sooner rather than later will allow time to plant helpful seeds that can grow into future clients! COVID-19 crisis has shown an influx in the need for marketing in the following industries:
The California Consumer Privacy Act (CCPA) has recently been modified in the second round of changes to its initially proposed regulations. The Attorney General is nearing a finalized version of the Act as these new revisions make for the third version in its history. These modifications clarify the type of information collection the Act applies to, rules to responding to requests by consumers, and how businesses should format their websites to meet these new regulations.
Making mistakes on your website both visually and grammatically can be detrimental to your business. You should have no fear however; it is a common problem for almost anyone who creates a website or posts a blog on the internet. Statistically, 54% of websites contain spelling mistakes and a single spelling mistake on a site can cause conversion rates to drop by as much as 72%.   Having spelling and grammatical mistakes on your website can destroy the credibility of your business or organization. In an attempt to educate why it’s important to make sure your website is free of mistakes, here are some examples of ways that websites can wreck their image through spelling mistakes, and reasons or ways to correct those mistakes professionally:

  The American Disabilities Act became effective in 1990 and serves to protect individuals with disabilities against discrimination in areas of public life including jobs, schools, transportation, and all public and private places that are open to the general public such as websites. It serves as...

Looking back on 2019, staggering numbers indicate that internet usage, and more specifically social media usage, is on a definitive rise. And not just slowly, but at an unprecedented rate. This means that more people across the globe are using the internet and social media for their everyday tasks from shopping to finding local amenities. As social media is becoming one of the most prominent forms of advertising today, this increase proposes an important message to business owners: social media marketing is a necessity for the success of your business. The rise of internet usage globally furthers the understanding that social media marketing is essential for businesses. While looking into the findings of Hootsuite’s global report of 2019, we gain a better understanding of why social media marketing is widely accepted as an integral aspect of business marketing. To have a successful business in 2020, it is greatly suggested that business owners take into consideration the use or expanse to their social media marketing options.

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.