marketing Tag

70% of consumers prefer getting to know a company via articles rather than ads (PR Daily News). If you're looking to increase the presence of your small business, a PR campaign can go a long way towards helping you achieve your marketing goals. Advertising, social media, SEO,...

The world of social media is always subject to change, and even though there's still the long-held impression among some that Google+ is a "dead space", it's a more active community than a lot of people tend to think. Moreover, it has a lot of...

The popularity of video marketing and YouTube is undeniable, and it continues to post significant growth. From a content marketing perspective, more and more businesses are putting increasing amounts of money into videos to engage and build trust with their followers and customers. From an entertainment perspective,...

When it comes to growing your brand, YouTube holds enormous potential. In fact, by 2017, it has been predicted that online videos will make up nearly 70% of consumer internet traffic (Kapost). In other words, if you don't have a video strategy yet, you should at least...

Combining the robust nature of a website with the rich interactions of social media is the ideal recipe for a powerful digital marketing plan. Providing a way for website visitors to find your social media pages is an important ingredient. As social media specialists we often...

As a business owner in 2014, you know that social media is a crucial piece in successful marketing. The proof is in the pudding with social network giant, Facebook now having over 25 million Business Pages. However, with such a surge of businesses on social...

If you're wondering how Pinterest leads to increased profits, you’re not alone. With only four swift years under it’s social belt, it’s uncharted territory for most business owners both big and small. However, if you don’t get in the know with this growing social media...