marketing Tag

The Americans with Disabilities Act (ADA) has been around since 1990, but businesses are still not 100% ADA compliant across all departments– including email marketing. Every single email you send out needs to be ADA compliant, or it could cost you big time in fines. Here's how to make your emails ADA compliant and avoid getting left behind.
  You’ve probably heard of the importance of having an online presence, but how do you know which social media platforms are best? The answer depends on many things– from goals and budget to where your target audience resides online. In this post, we'll review the three most important platforms for you to build your online presence, as well as share some helpful tips on how to get started.
How important is a good logo and tagline for your business? Your logo and tagline are your brand’s first impression—the combination of letters, colors, and designs that represent your business to the world. Like any other impression, this first one can make or break you. No matter how much time and money you put into your product or service, it’s all wasted if potential customers don’t take notice and make the association between your brand and the value it offers them.
What is brand voice? And how do you find yours? Brand voice is the personality of your company, and it comes through in all aspects of your brand – from your logo to the copy on your website to your emails to your social media posts. Your brand voice should be memorable, relatable, funny, witty– anything that you feel best represents you!  It will help you connect with customers on an emotional level, which will differentiate you from competitors who have similar products and services. Finding the right brand voice can be tricky, so here are five ways to get started!
A Google certification can help you stand out from the crowd in a competitive world. Why is it important to become Google certified? One word: credibility. Google is one of the biggest companies in the world, and accreditation from them is like a stamp of approval. If you want to prove you’re an industry expert, a Google certification is one way to do that. It’s important to become Google certified because potential clients want to do business with trusted professionals. To receive certification, people undergo extensive training, coursework, and testing. When you receive a Google certification, it means you’ve learned from some of the best in your industry. No matter how much experience you have, there are so many reasons why these certifications can help improve your business or career. If you’re still wondering whether you should be Google certified, keep reading!
If you own a business and haven’t yet registered your Google My Business (currently Google Business) Profile, now is the time to do so! With more than 200 million businesses listed on Google Search, it can be tough to stand out in front of potential customers looking for what you offer. But if you optimize your Google Business Profile with relevant keywords and photos of your services or products, you will find that customers are more likely to choose you over the competition. It’s really that simple!
Are you wanting to reach your dream target audience? How can you make sure that your marketing campaigns are reaching the right people, and not just wasting your business dollars? The answer to this is achieving: personalized marketing. In 2022, personalized marketing will be responsible for nearly 50% of total ad spend across the U.S., so it’s clear that the advertising industry has shifted its focus. Keep reading to find out how to use personalized marketing to reach your target audience successfully in 2022.