marketing Tag

Has your marketing strategy adapted in light of COVID-19? Now that the magnitude has set it in, business owners looking to connect with customers and maintain those relationships are re-aligning marketing strategies. Personal relationships you’ve worked so hard building over the years with customers are unequivocally valuable....

People everywhere are dreading Valentine’s Day 2021, and can you blame them? 2020 hasn’t exactly been the best year to find your soul mate – in-person or online. Those without a permanent bae usually would cope at local bars with their friends to fill the relationship void, however, once the pandemic got added to the mix, any semblance of “normal” dating got tossed out the window
You’re probably reading this blog from your smartphone. That little device in the palm of your hand where so much media is easily accessible. Twitter, Facebook, Instagram, LinkedIn or whatever your preferred social platform, these sites are the future in terms of your company’s online presence. According to the Global Web Index, people spend an average of three hours per day scrolling through their social media feeds. If utilized correctly, the potential of social media to boost your SEO (search engine optimization) ranking is extremely underrated.
If your business is looking to ring in the new year with a new-look website, it’s important to find a way to stand out and impress your visitors. Creating engaging and lively content for the hub of your company’s Internet presence should be a main priority in the age of digital media. Let’s take a look at some of the best ways to improve your website.
During the COVID-19 pandemic, your business has been forced to focus on its online presence. You have a great website and have created social media channels, yet customers aren’t rolling in as expected. So, how can you get that exposure you want?
  Attention is the new currency in the world of digital marketing. Your brand’s first impression is definitely important, but grabbing that attention and keeping it   - otherwise known as “brand loyalty” - is ultimately the key to marketing success. So how do you begin to start building that loyalty with your customer base? That’s where an interest driven marketing approach comes in. If you have a solid foundation of clients, now is a good time to create a retention strategy.

Millions of Americans are listening to podcasts, and that number is growing! There’s been a 51% increase of listeners since last year. If you consider yourself a marketing professional, now is the time to find your voice and leverage the power of the podcast. Do you...

Consider adding an infographic to your social media strategy to make sharing information fun and imaginative. Complex data can be shared, understood, and remembered easily with an infographic in place of an image.   When Should You Use Infographics?   Social media is flooded with images, stories, and videos....

You’ve got an idea, a brand, and a mission. Now it’s time to design your marketing approach on social media! Even if you’ve already implemented a plan, there’s always room for improvement. Here are some ideas to consider when planning your social media approach: