marketing Tag

It probably comes as no surprise that social media is currently one of the most effective ways for companies to gain exposure and ultimately expand their business in this digitally driven world. Here are some tips on how to make the most of this powerful tool:
Ecommerce is booming as more and more companies look to move their business online, and more consumers turn to the internet to purchase the goods or services they need. Before the coronavirus pandemic, lawsuits against websites for non-compliance to ADA law were already on the rise. However, with the massive increase in internet use by the entire global population due to COVID-19, more disabled individuals are finding websites to be incompatible to their specific disabilities and choosing to pursue ADA lawsuits to get the access they need.
Although the advance of technology and the various social media channels have come under scrutiny for being the supposed cause of many of the world’s problems, social media and technology as a whole prevail in one specific department: providing the ability to help repair and strengthen relationships.
Consumer buying behaviors have obviously changed quite a bit in the past few months, as shutdowns of many stores and needs for specific items have increased. Businesses and brands alike are now faced with a shift in not only how they sell their products or services, but how to structure their marketing strategies as well.
Business blogging is becoming progressively more popular amongst online companies who are looking to expand their reach, increase sales, or attract a new or broader audience – and with good reason. Through the creation of blogs, companies can give quality examples of their work and create a more distinct identity for their business, which in turn builds a more attractive business model and allows for an expanse of that business.
Now is the perfect time to get your business ahead of the COVID crisis by utilizing digital marketing. Although improving your website’s marketing may not seem like it should be your highest priority right now, starting sooner rather than later will allow time to plant helpful seeds that can grow into future clients! COVID-19 crisis has shown an influx in the need for marketing in the following industries:
The California Consumer Privacy Act (CCPA) has recently been modified in the second round of changes to its initially proposed regulations. The Attorney General is nearing a finalized version of the Act as these new revisions make for the third version in its history. These modifications clarify the type of information collection the Act applies to, rules to responding to requests by consumers, and how businesses should format their websites to meet these new regulations.
Making mistakes on your website both visually and grammatically can be detrimental to your business. You should have no fear however; it is a common problem for almost anyone who creates a website or posts a blog on the internet. Statistically, 54% of websites contain spelling mistakes and a single spelling mistake on a site can cause conversion rates to drop by as much as 72%.   Having spelling and grammatical mistakes on your website can destroy the credibility of your business or organization. In an attempt to educate why it’s important to make sure your website is free of mistakes, here are some examples of ways that websites can wreck their image through spelling mistakes, and reasons or ways to correct those mistakes professionally:

  The American Disabilities Act became effective in 1990 and serves to protect individuals with disabilities against discrimination in areas of public life including jobs, schools, transportation, and all public and private places that are open to the general public such as websites. It serves as...