marketing Tag

The California Consumer Privacy Act (CCPA) has recently been modified in the second round of changes to its initially proposed regulations. The Attorney General is nearing a finalized version of the Act as these new revisions make for the third version in its history. These modifications clarify the type of information collection the Act applies to, rules to responding to requests by consumers, and how businesses should format their websites to meet these new regulations.
Making mistakes on your website both visually and grammatically can be detrimental to your business. You should have no fear however; it is a common problem for almost anyone who creates a website or posts a blog on the internet. Statistically, 54% of websites contain spelling mistakes and a single spelling mistake on a site can cause conversion rates to drop by as much as 72%.   Having spelling and grammatical mistakes on your website can destroy the credibility of your business or organization. In an attempt to educate why it’s important to make sure your website is free of mistakes, here are some examples of ways that websites can wreck their image through spelling mistakes, and reasons or ways to correct those mistakes professionally:

  The American Disabilities Act became effective in 1990 and serves to protect individuals with disabilities against discrimination in areas of public life including jobs, schools, transportation, and all public and private places that are open to the general public such as websites. It serves as...

Looking back on 2019, staggering numbers indicate that internet usage, and more specifically social media usage, is on a definitive rise. And not just slowly, but at an unprecedented rate. This means that more people across the globe are using the internet and social media for their everyday tasks from shopping to finding local amenities. As social media is becoming one of the most prominent forms of advertising today, this increase proposes an important message to business owners: social media marketing is a necessity for the success of your business. The rise of internet usage globally furthers the understanding that social media marketing is essential for businesses. While looking into the findings of Hootsuite’s global report of 2019, we gain a better understanding of why social media marketing is widely accepted as an integral aspect of business marketing. To have a successful business in 2020, it is greatly suggested that business owners take into consideration the use or expanse to their social media marketing options.

It’s natural to want instant gratification in today’s society. When you want something now – you don’t want to wait in line. You don’t even want to wait for a page to load. That’s why you now only have about 8 seconds to make a digital impression on a future client.

As the internet continues to grow and move into every aspect of society, online scams are only getting smarter. Online scams used to only prey on vulnerable audiences, like the elderly or uninformed. But now anyone and everyone is at risk. Some of the most realistic scams...

Economists, stock brokers, business owners and individuals alike should have a vested interest in the state of the economy, because it is likely to affect just about everyone—granted the particular consequences vary considerably.

Mixed opinions abound over whether we’re due for a recession after the decade long expansion we’ve had since 2009 or whether people are simply applying lose patterns that don’t really mean anything concrete.

The bottom line is that It’s always impossible to predict with absolutely certainty whether or not there will be an economic recession at any time. However, the best course of action for either outcome remains the same, tried and true through time and time again: you should always act as if there is one just around the corner—and plan accordingly.

Small business owners especially need to be ever vigilant of the possibility of the economy taking a turn for the worst and take precautions ahead of time. Here’s what’s most important to keep in mind to protect your business in an ever-changing economy.

By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.

You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.

Social Spice Media gives seven reasons why you should add video into your marketing strategy today:

Pet-friendly workspaces are becoming increasingly popular. While it is not always an option for every industry due to sanitary reasons or allergies, dog-friendly workplaces like Social Spice Media, Google, Amazon, Ben & Jerry's and Etsy are becoming the new normal. One study found that 17 percent of business owners have pet-friendly policies. Some companies even have dog-owner play groups and offer pooch play areas.

There are many exciting benefits to implementing a pet policy, but also some hazards to take into consideration. To help form an educated business decision, Social Spice Media highlights the paw-sitive impacts a dog can have on the workplace: