marketing Tag

Can you believe it’s already December? It’s almost as if November didn’t even happen. This is how many social media managers feel when the holidays seem to creep up so quickly. But just because your customers are heading out for the holidays doesn’t mean you get a break. Social Spice Media offers the following bright ideas you can use to light up your Yule season:
Last week, we discussed the social media metrics that matter when you’re evaluating the success of your marketing strategy. We covered some of the big metrics that you should pay attention to – user engagement, reach (organic and viral), and conversions. This time, Social Spice Media is giving you the lowdown on what makes good metrics:
If you’re not familiar with digital marketing, it’s easy to write off terms like “ROIs,” “KPIs,” “audience engagement,” and “conversions” as mere buzzwords. But whether you’re a social media guru or a beginner, you can’t avoid marketing metrics. In fact, analyzing these metrics is crucial to understanding your KPIs, or Key Performance Indicators. KPIs are measurements that will help your business or organization identify whether or not you’re reaching your objectives. Depending on your goal, that may mean more sales or brand awareness.

It’s hard to believe, with our reputation and full suite of digital marketing services, that Social Spice Media didn’t start in a traditional office building. In fact, some of the best business origination and development stories begin in the most unexpected places. We don’t have...

Web hosting often gets overlooked because it isn’t a marketing component that is easily visible. When a website breaks or delivers errors, the immediate response from a user is typically frustration. Not many think about the backend problems that are causing trouble on the website’s frontend. In this week’s blog, Social Spice Media keys businesses in on the reasons why web hosting is a key ingredient to your website’s success.

Redesigning your business’s website or creating one from scratch can be a time-consuming project. A responsive, functional, and appealing website is required in today’s market. Once it’s complete, you may heave a sigh of relief and think your work is done, but it has only...

To boost or not to boost, that is the question. Facebook makes it effortless to boost your social media posts and reach more people, but is there any quality to the large quantity? We won’t dive into a soliloquy like Shakespeare’s dear Hamlet, but we...

Facebook has been in the news countless times for a variety of reasons. Whether it is about a scandal or a step in the right direction, Facebook continues to make headlines everywhere. This time, it is about user growth, or lack thereof. Is Facebook done growing after countless efforts to promote the social media platform, or is there a light at the end of the tunnel? Social Spice Media reviews the issues Facebook is experiencing and how this can impact businesses who use the platform.