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Even if you aren’t an expert marketer, it’s unlikely that you’ve gone a day without hearing the term “SEO” and how important it is. It’s not just a buzzword; and the people you’ve heard using the word “SEO” are right – it is important for your overall marketing strategy and brand exposure.

So, what is SEO? It stands for “search engine optimization,” which is a fancy way of saying that a brand’s content attracts a solid amount of website traffic through organic, or unpaid, search results. Essentially, the key to boosting your online presence is knowing what your target audience likes and choosing the right keywords to draw them to your website.

No one is a mind reader, but ideally, your business is generating content that appeals to prospective customers or clients. Social Spice Media shares the following ways in which you can dominate SEO:

Say goodbye to secure Have you migrated your website to HTTPS? If not, your site won’t be listed as secure once the upcoming changes are put into effect and your website visitors will be cautioned that they’re using an unsecure site. Do you think they’ll want...

Have you ever clicked over to Google to search for something? Who are we kidding? Of course you have. When you spelled out your query, hit enter, and saw search results fill the screen, what did you do next? We can almost guarantee that you...

Google holds a lot of weight in the digital world as a search engine. We all know its competitors: Bing, Yahoo, Ask, and the list goes on, but Google continues to be the most popular search engine. It introduces several updates and applications that are...

70% of consumers prefer getting to know a company via articles rather than ads (PR Daily News). If you're looking to increase the presence of your small business, a PR campaign can go a long way towards helping you achieve your marketing goals. Advertising, social media, SEO,...