Economists, stock brokers, business owners and individuals alike should have a vested interest in the state of the economy, because it is likely to affect just about everyone—granted the particular consequences vary considerably.
Mixed opinions abound over whether we’re due for a recession after the decade long expansion we’ve had since 2009 or whether people are simply applying lose patterns that don’t really mean anything concrete.
The bottom line is that It’s always impossible to predict with absolutely certainty whether or not there will be an economic recession at any time. However, the best course of action for either outcome remains the same, tried and true through time and time again: you should always act as if there is one just around the corner—and plan accordingly.
Small business owners especially need to be ever vigilant of the possibility of the economy taking a turn for the worst and take precautions ahead of time. Here’s what’s most important to keep in mind to protect your business in an ever-changing economy.
By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.
You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.
Social Spice Media gives seven reasons why you should add video into your marketing strategy today:
Social media channels as we know them have been around since the early 2000’s, but their usage has popped from just a few million people in 2005 to more than 2.6 billion people today.
We spend an average of 135 minutes on Facebook, Twitter, Instagram, and WhatsApp, three of which are owned by Mark Zuckerberg, the creator of Facebook.
The best performing tech stocks are colloquially referred to with the acronym “FAANG” (or “FANG”): Facebook, Amazon, Apple, Netflix, and Google.
Facebook is also the most popular social media platform today with 2.38 billion users, and Instagram and WhatsApp don’t follow far behind.
Even if you aren’t an expert marketer, it’s unlikely that you’ve gone a day without hearing the term “SEO” and how important it is. It’s not just a buzzword; and the people you’ve heard using the word “SEO” are right – it is important for your overall marketing strategy and brand exposure.
So, what is SEO? It stands for “search engine optimization,” which is a fancy way of saying that a brand’s content attracts a solid amount of website traffic through organic, or unpaid, search results. Essentially, the key to boosting your online presence is knowing what your target audience likes and choosing the right keywords to draw them to your website.
No one is a mind reader, but ideally, your business is generating content that appeals to prospective customers or clients. Social Spice Media shares the following ways in which you can dominate SEO:
Let’s say your company enjoys a healthy amount of business through connections you’ve cultivated in-person or via word-of-mouth. But what if you could double, or even triple, your customer base without having to leave your desk? Why not get fancy with the spices by incorporating...
In digital marketing, it’s not enough to publish quality content, breathtaking imagery, and desirable products if you’re not reaching the right audience. Most importantly, you need to be agile in your social media strategy—don’t target blindly. Social Spice Media shares the following ways you can aim...
Redesigning your business’s website or creating one from scratch can be a time-consuming project. A responsive, functional, and appealing website is required in today’s market. Once it’s complete, you may heave a sigh of relief and think your work is done, but it has only...