In our current digital age, consumer information is key to building and even perhaps maintaining a successful business. If you know where your customers gather, you know where to advertise. If you know how your customers buy, you know how to sell. Conversely, without understanding your customers’ habits, desires, and limitations, your outreach will be stunted and you’ll never reach your fullest potential. With the new year comes new changes to privacy regulations and the amount of information readily accessible to you and your business. While privacy regulations can be beneficial to individuals, they can easily detriment you and your business, stripping you of consumer information you once held in the palm of your hand. To unlock a new threshold of success for yourself and your business, you need to understand the Social Spice Media run-down of privacy regulations and digital marketing in 2022.
In Part I of "How Partnering with a Content Marketing Agency Can Help Your Business," we discussed some reasons why a content marketing agency can actually help your business. We went over the variables of how proper content marketing can help "attract, engage and retain" your audience. We then discussed how hiring a content marketing agency can help alleviate the stress of having to do all the production yourself. It's a lot of work, on top of your regular business operations. Content marketing has proven itself to be more effective than any other type of marketing in recent years, with 65% of B2B marketers saying that it’s their primary source of new leads. That’s because people trust other people—the true experts in the field—and you can use content marketing to leverage that advantage to build your brand and boost sales by speaking directly to your target audience...whether it be business-to-business or business-to-consumer. Today in Part II, we are going to review some highlights of exactly what a Content Marketing Agency provides in all of its glory. This will help you understand not why the process works, but the components in how it works.
The key to any great social media marketing strategy is consistency – but showing up day in and day out can turn into a tedious drudge (for both you and your followers). So, to help you break up your workday monotony and keep your audience engaged, we’d like to share 15 content-type ideas for a certified fresh feed.
New privacy policies and tracking limitations, such as limiting cookies and identifiers, suppressing third-party tracking, and a rise in opt-in pop-ups, prevent marketers from creating truly robust consumer profiles. This push for increased privacy during browsing sessions and app usage has really diminished a company’s marketing ROI.
Since the COVID-19 pandemic and global shutdowns, more business has taken place online than ever before. Staff meetings, marketing, and purchases became almost exclusively online for over a year, and some businesses have a desire to keep things this way even as society begins to open back up and return to some level of normalcy.
Which social media platforms should your business be using? The answer to this question is different for every company. A company’s social media marketing plan should be specific to the audience they are trying to reach. Before deciding on a social media marketing strategy, companies must first establish who the target audience is (i.e., consumers or businesses, or a mix of both), where the target audience is the most concentrated and accessible, and where they are most actively engaged. Identifying who the key audience is will make it easier for your company to narrow down which social media platforms are best for marketing your products or services.

For law firms, it’s all about location, location, location – and if your search engine optimization (SEO) long game isn’t on point, you might as well be located on another planet.   SEO is all about improving your website’s visibility through organic traffic – that is, people...