social media for business Tag

In digital marketing, it’s not enough to publish quality content, breathtaking imagery, and desirable products if you’re not reaching the right audience. Most importantly, you need to be agile in your social media strategy—don’t target blindly. Social Spice Media shares the following ways you can aim...

You might run a well-oiled machine during your business hours but your company doesn’t get a break from building its reputation after you clock out for the day. Smart business owners already know the importance of representing their organizations on social media but unfortunately some...

Social media ranges from a powerful force to be reckoned with to a shout into the endless void of the Internet. You may have all of the social media apps in the world yet reap no benefit to your business traffic whatsoever. Aside from having a consistent and active presence on social media, there are several other factors to consider when maximizing your social media quality:
When Twitter launched in 2006, the platform challenged users to master the art of brevity in 140 characters or less. This character limit has since increased and as of 2017, tweeters can now say what they need to say in 280 characters. But even with all of Twitter’s neat benefits (immediacy, hashtags, trends, etc.), is the social media channel becoming less relevant these days? In the third quarter of 2018, the number of active Twitter users in the U.S. was about 67 million, down from 68 million earlier that year. This ebb and flow of followers isn’t necessarily unusual; over the last few years, Twitter has experienced slight rises and falls of number of users. Still, it is important to understand what may be causing the recent decline in user activity on Twitter.
As most of you know by now, it won’t be too long before the social media platform Google+ is out of the picture. Back in October, Google executives announced that Google+ would be phased out over the next several months. The news-breaking decision was made shortly after a security breach on Google+ compromised the data of more than 500,000 Google subscribers. The channel was also shuttered due to low engagement numbers.
Google recently announced that Google+ will be phasing out over the next 10 months. The decision was made following a security breach that compromised the private data of more than 500,000 Google+ users. When Google+ emerged onto the social media scene in 2011, many businesses immediately created company pages on the new platform – after all, Google is the world’s #1 search engine, and content that is published to a Google+ page has an SEO edge.
Extra! Extra! Read all about it! It is no secret that news sources and the media report false or misleading news when they hear about a scintillating story that would boost ratings. In fact, recent research has proven the trust in the media has dwindled over the years. People are also aware of the bias that exists within various corporations and media outlets. So, in a world where it is effortless to quickly share information, who is left to trust? Our tips will help guide you through debunking the fake news.

In an effort to decrease the amount of false news and fraud spread across the platform, Facebook has added another obstacle businesses must overcome when posting their content to the social media channel. Though we can appreciate this from a security standpoint, it does pose...