social media marketing Tag

The key to any great social media marketing strategy is consistency – but showing up day in and day out can turn into a tedious drudge (for both you and your followers). So, to help you break up your workday monotony and keep your audience engaged, we’d like to share 15 content-type ideas for a certified fresh feed.
On April 26, 2021, Apple announced its launch of the new iOS update 14.5, which includes the ability to unlock your screen with the smartwatch, new Siri customization options, and an “App Tracking Transparency” (ATT) update. Apple has been transparent about this new ATT update since June of last year since it will likely have a significant impact on app developers and potentially businesses who use online ads as well.

The year 2020 was like no other, with essentially everything moving online, from staff meetings to sporting events. This has, of course, had a huge impact on social media use. Over the past 12 months, the number of people using social media has increased by...

Digital marketing has been growing in importance each year, but with everything moving online during the last year due to the pandemic, its necessity has become crystal clear—and we don’t expect this to go away anytime soon.   If you’re looking to start or expand your digital...

You’re probably reading this blog from your smartphone. That little device in the palm of your hand where so much media is easily accessible. Twitter, Facebook, Instagram, LinkedIn or whatever your preferred social platform, these sites are the future in terms of your company’s online presence. According to the Global Web Index, people spend an average of three hours per day scrolling through their social media feeds. If utilized correctly, the potential of social media to boost your SEO (search engine optimization) ranking is extremely underrated.
During the COVID-19 pandemic, your business has been forced to focus on its online presence. You have a great website and have created social media channels, yet customers aren’t rolling in as expected. So, how can you get that exposure you want?
  Attention is the new currency in the world of digital marketing. Your brand’s first impression is definitely important, but grabbing that attention and keeping it   - otherwise known as “brand loyalty” - is ultimately the key to marketing success. So how do you begin to start building that loyalty with your customer base? That’s where an interest driven marketing approach comes in. If you have a solid foundation of clients, now is a good time to create a retention strategy.

Millions of Americans are listening to podcasts, and that number is growing! There’s been a 51% increase of listeners since last year. If you consider yourself a marketing professional, now is the time to find your voice and leverage the power of the podcast. Do you...