social media marketing Tag

As the internet continues to grow and move into every aspect of society, online scams are only getting smarter. Online scams used to only prey on vulnerable audiences, like the elderly or uninformed. But now anyone and everyone is at risk. Some of the most realistic scams...

Economists, stock brokers, business owners and individuals alike should have a vested interest in the state of the economy, because it is likely to affect just about everyone—granted the particular consequences vary considerably.

Mixed opinions abound over whether we’re due for a recession after the decade long expansion we’ve had since 2009 or whether people are simply applying lose patterns that don’t really mean anything concrete.

The bottom line is that It’s always impossible to predict with absolutely certainty whether or not there will be an economic recession at any time. However, the best course of action for either outcome remains the same, tried and true through time and time again: you should always act as if there is one just around the corner—and plan accordingly.

Small business owners especially need to be ever vigilant of the possibility of the economy taking a turn for the worst and take precautions ahead of time. Here’s what’s most important to keep in mind to protect your business in an ever-changing economy.

By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.

You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.

Social Spice Media gives seven reasons why you should add video into your marketing strategy today:

Pet-friendly workspaces are becoming increasingly popular. While it is not always an option for every industry due to sanitary reasons or allergies, dog-friendly workplaces like Social Spice Media, Google, Amazon, Ben & Jerry's and Etsy are becoming the new normal. One study found that 17 percent of business owners have pet-friendly policies. Some companies even have dog-owner play groups and offer pooch play areas.

There are many exciting benefits to implementing a pet policy, but also some hazards to take into consideration. To help form an educated business decision, Social Spice Media highlights the paw-sitive impacts a dog can have on the workplace:

Social media channels as we know them have been around since the early 2000’s, but their usage has popped from just a few million people in 2005 to more than 2.6 billion people today.

We spend an average of 135 minutes on Facebook, Twitter, Instagram, and WhatsApp, three of which are owned by Mark Zuckerberg, the creator of Facebook.

The best performing tech stocks are colloquially referred to with the acronym “FAANG” (or “FANG”): Facebook, Amazon, Apple, Netflix, and Google.

Facebook is also the most popular social media platform today with 2.38 billion users, and Instagram and WhatsApp don’t follow far behind.

Smart companies know that leveraging social media marketing is one of the best ways to boost brand awareness and keep their business imprinted on people’s minds. But for financial services, it’s often easier said than done to create a marketing strategy that resonates with their...

When you think about your favorite shops and businesses, their timeless logos probably spring to mind. Who doesn’t recognize the iconic white cursive handwriting of Coca-Cola’s logo, the attention-grabbing, red and white bullseye associated with Target, or the sleek swoosh on Nike products? As a business owner, it’s understandable that you want your brand to stand out as well. When it comes to deciding the right design, it should stand the test of time. Social Spice Media offers the following considerations you should think about when creating your business’s logo:
Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.