social media Tag

As the internet continues to grow and move into every aspect of society, online scams are only getting smarter. Online scams used to only prey on vulnerable audiences, like the elderly or uninformed. But now anyone and everyone is at risk. Some of the most realistic scams...

By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.

You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.

Social Spice Media gives seven reasons why you should add video into your marketing strategy today:

Pet-friendly workspaces are becoming increasingly popular. While it is not always an option for every industry due to sanitary reasons or allergies, dog-friendly workplaces like Social Spice Media, Google, Amazon, Ben & Jerry's and Etsy are becoming the new normal. One study found that 17 percent of business owners have pet-friendly policies. Some companies even have dog-owner play groups and offer pooch play areas.

There are many exciting benefits to implementing a pet policy, but also some hazards to take into consideration. To help form an educated business decision, Social Spice Media highlights the paw-sitive impacts a dog can have on the workplace:

Smart companies know that leveraging social media marketing is one of the best ways to boost brand awareness and keep their business imprinted on people’s minds. But for financial services, it’s often easier said than done to create a marketing strategy that resonates with their...

Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.
Referrals among friends, family, and colleagues continue to be the leading source of business lead generation, but the rate of referrals has been dropping steadily over the last few years—decreasing nearly 15% since 2013. Relying on these referrals alone is becoming a risky strategy for business marketing. Coming in second place and moving its way up, online lead generation could soon outpace referrals as the foundation of a businesses growth. As people continue to select a business from a sea of competitors, you need to carefully craft your digital images to draw demand and business leads. Social Spice Media offers the following strategies to help your business shine in the ever-expanding digital marketplace:
Social media has always been a hot topic in the law field but arguments over how it should be used and to what degree are always in flux. Social media has gone from being a gray area for many attorneys to something that has been embraced and embedded into various legal firms’ business marketing and networking strategies. While social media is now a necessary part of today’s marketing for attorneys, it can seem like a bit of a minefield to maintain your firm’s professional reputation while utilizing the digital marketing landscape to its full potential.
Data is a major component of any business. No matter what you’re selling, your website visitors or potential customers may be wondering how much you’ve grown as a company over the last decade, which of your products has become the most popular, how many offices you have and where they’re located, and how to use your product or service.