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We've said it once and we'll say it again– you can’t succeed online if you don’t have high-quality content. That applies to a personal website or your business website, especially in 2022. That doesn’t mean you need to write blogs that are thousands of words long or post a cringe-worthy meme on your company page to stay “relevant”. The key to high-quality content is the quality of your material, not the quantity or even the length. High quality content for your website will help you get the traffic you’ve been looking for.
In our current digital age, consumer information is key to building and even perhaps maintaining a successful business. If you know where your customers gather, you know where to advertise. If you know how your customers buy, you know how to sell. Conversely, without understanding your customers’ habits, desires, and limitations, your outreach will be stunted and you’ll never reach your fullest potential. With the new year comes new changes to privacy regulations and the amount of information readily accessible to you and your business. While privacy regulations can be beneficial to individuals, they can easily detriment you and your business, stripping you of consumer information you once held in the palm of your hand. To unlock a new threshold of success for yourself and your business, you need to understand the Social Spice Media run-down of privacy regulations and digital marketing in 2022.
In Part I of "How Partnering with a Content Marketing Agency Can Help Your Business," we discussed some reasons why a content marketing agency can actually help your business. We went over the variables of how proper content marketing can help "attract, engage and retain" your audience. We then discussed how hiring a content marketing agency can help alleviate the stress of having to do all the production yourself. It's a lot of work, on top of your regular business operations. Content marketing has proven itself to be more effective than any other type of marketing in recent years, with 65% of B2B marketers saying that it’s their primary source of new leads. That’s because people trust other people—the true experts in the field—and you can use content marketing to leverage that advantage to build your brand and boost sales by speaking directly to your target audience...whether it be business-to-business or business-to-consumer. Today in Part II, we are going to review some highlights of exactly what a Content Marketing Agency provides in all of its glory. This will help you understand not why the process works, but the components in how it works.
New privacy policies and tracking limitations, such as limiting cookies and identifiers, suppressing third-party tracking, and a rise in opt-in pop-ups, prevent marketers from creating truly robust consumer profiles. This push for increased privacy during browsing sessions and app usage has really diminished a company’s marketing ROI.
In 2017 Governor Jerry Brown signed A.B. 434, the first law to address ADA compliance online.  It required state agencies and state entities to post a certification of compliance with the Web Content Accessibility Guidelines 2.0 Level AA, or a subsequent version, on their website home pages.
On April 26, 2021, Apple announced its launch of the new iOS update 14.5, which includes the ability to unlock your screen with the smartwatch, new Siri customization options, and an “App Tracking Transparency” (ATT) update. Apple has been transparent about this new ATT update since June of last year since it will likely have a significant impact on app developers and potentially businesses who use online ads as well.