How Logos and Taglines Impact Brand Perception

How important is a good logo and tagline for your business? Your logo and tagline are your brand’s first impression—the combination of letters, colors, and designs that represent your business to the world. Like any other impression, this first one can make or break you. No matter how much time and money you put into your product or service, it’s all wasted if potential customers don’t take notice and make the association between your brand and the value it offers them.