Twitter Tag

When Twitter launched in 2006, the platform challenged users to master the art of brevity in 140 characters or less. This character limit has since increased and as of 2017, tweeters can now say what they need to say in 280 characters. But even with all of Twitter’s neat benefits (immediacy, hashtags, trends, etc.), is the social media channel becoming less relevant these days? In the third quarter of 2018, the number of active Twitter users in the U.S. was about 67 million, down from 68 million earlier that year. This ebb and flow of followers isn’t necessarily unusual; over the last few years, Twitter has experienced slight rises and falls of number of users. Still, it is important to understand what may be causing the recent decline in user activity on Twitter.
21 January, 2019

For most companies, social media is practically a godsend. It brings us closer together and draws more customers into the mix. It gets people talking and inherently drives higher consumer-retention rates. It can turn a small and local enterprise into a global conglomerate that’s suddenly...

06 June, 2017

If you're looking to drive up engagement on your social media channels, contests can be a great way to do so. There are all kinds of contests including: • Facebook contests • Pin-to-win contests on Pinterest • Photo contests • Group deals • Quizzes • And more! But there are certain rules you...

22 December, 2015

If you're reading this, odds are you've already heard about how sites like Facebook are constantly changing their news feed algorithm. What this has meant for most businesses is that it's getting harder for them to get their social media posts noticed by their followers. But if...

08 December, 2015

Top 5 Social Media Trends for Business in 2014 Social media sites have made some big changes over the last year and there are some big plans in place for 2014. But how will business owners adapt to these changes and can you get ahead of...

07 January, 2014