By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.
You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.
Social Spice Media gives seven reasons why you should add video into your marketing strategy today: