web marketing Tag

According to Forbes, going the extra mile with a custom website is worth it to ensure your business has a unique look and feel, future options to customize, and the full SEO benefits available.

Having an up-to-date, eye-catching website is a key element to a successful business in the modern marketplace. Your business’s website should build your credibility, reflect your values and mission, and showcase your expertise in the industry.

Smart companies know that leveraging social media marketing is one of the best ways to boost brand awareness and keep their business imprinted on people’s minds. But for financial services, it’s often easier said than done to create a marketing strategy that resonates with their...

Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.
Referrals among friends, family, and colleagues continue to be the leading source of business lead generation, but the rate of referrals has been dropping steadily over the last few years—decreasing nearly 15% since 2013. Relying on these referrals alone is becoming a risky strategy for business marketing. Coming in second place and moving its way up, online lead generation could soon outpace referrals as the foundation of a businesses growth. As people continue to select a business from a sea of competitors, you need to carefully craft your digital images to draw demand and business leads. Social Spice Media offers the following strategies to help your business shine in the ever-expanding digital marketplace:
Social media has always been a hot topic in the law field but arguments over how it should be used and to what degree are always in flux. Social media has gone from being a gray area for many attorneys to something that has been embraced and embedded into various legal firms’ business marketing and networking strategies. While social media is now a necessary part of today’s marketing for attorneys, it can seem like a bit of a minefield to maintain your firm’s professional reputation while utilizing the digital marketing landscape to its full potential.
You use security measures for the important things you use every day – a key for your home and car, a passcode for your smartphone, and password protection for your online accounts. Given how much thought you put into the protection of your personal items, shouldn’t you have safeguards for your business’s website as well? No matter what kind of business you run, your company’s website should utilize an SSL certificate. If you don’t already have one, you’re putting your website at risk of a security breach. Worse still, your customers’ personal information could be compromised.
Your website is a virtual representation of your business and should reflect your business brand as well as its expertise, mission statement, and client base. Be sure to keep the following in mind when designing your business website:
When you’re strolling in an outlet mall, you might find yourself browsing each store’s selections without ever going inside – also known as window shopping. Window shopping gives would-be patrons the opportunity to see if they like the look of a store, some of the offerings on display, and the pricetags associated with the items that stand out to them. Now that more and more shoppers are turning to the Internet for their shopping needs, businesses owners should think of their websites as digital storefronts that showcase their goods and services. This makes it even more important to ensure that your website is one that will attract visitors and turn them into longtime customers.