web marketing Tag

It has certainly been a rough year or so for many small- to medium-sized businesses. Trying to stay afloat while keeping up with constantly changing mandates and guidelines, making sure both employees and patrons feel as safe as possible, and dealing with product and labor...

What is the Americans with Disabilities Act (ADA)? The Americans with Disabilities Act or ADA is a civil rights law that was enacted in 1990 that prohibits discrimination against people with disabilities. It aims to ensure people living with disabilities have equal access to opportunities and services available to all, including “jobs, schools, transportation, and all public and private places that are open to the general public”. Since 2018, these “public and private places…open to the general public” have been extended to the digital sphere per section 508. Your website is an extension of your brick and mortar storefront – if not your only storefront – and is expected to make accommodations for the disabled. The law covers any business that falls under Title I or Title III of the ADA, including federal agencies, contractors, employers, and companies receiving federal funding; however, even if your business is not explicitly represented by these categories, you’re still leaving yourself vulnerable to lawsuits if your website is not ADA compliant. There are many advantages to updating your website to adhere to ADA accessibility requirements aside from avoiding legal action. Thoughtful website design with special needs in mind can help:
  • Improve your website’s search engine optimization (SEO)
  • Broaden your customer base
  • Boost your business reputation
  • Save you time and money
Read on to learn more about the top 5 reasons your website needs to be ADA compliant.
In the wake of COVID-19, it is no surprise that many small businesses have spent the past year trying to recover from major disruptions in revenue, employee retention, and daily operations. If you are a small business owner, you may be searching for ways to bring in more revenue for your business in the COVID-19 era. Now, more than ever, is the time to evaluate your business’ social media use to generate new growth for your business. You may be wondering if your business is visible on all the platforms relevant to your customers? Maybe, you don’t know which ones those are, or you are afraid to take the leap into the unknown world of social media in a pandemic world. In this blog we will talk about why you should be engaging your small business in social media—and why it’s never been more important than now.
Are your social media posts not performing like you hoped they would? Your hashtag game might be strong and target audience research extensive, but your visuals may not be as eye-catching as they need to be. We’re here to help with our top 8 social media design fails to avoid when you want to create images that convert.
Is your website designed with your target consumer in mind? Remember, your website isn’t for you – it’s to showcase your business in a way that resonates with and is easily understood by your users.
The key to any great social media marketing strategy is consistency – but showing up day in and day out can turn into a tedious drudge (for both you and your followers). So, to help you break up your workday monotony and keep your audience engaged, we’d like to share 15 content-type ideas for a certified fresh feed.
Since the COVID-19 pandemic and global shutdowns, more business has taken place online than ever before. Staff meetings, marketing, and purchases became almost exclusively online for over a year, and some businesses have a desire to keep things this way even as society begins to open back up and return to some level of normalcy.

Digital marketing has been growing in importance each year, but with everything moving online during the last year due to the pandemic, its necessity has become crystal clear—and we don’t expect this to go away anytime soon.   If you’re looking to start or expand your digital...

People love captivating videos and photos when browsing the Internet. Integrating graphics and other visuals into your marketing campaigns is a great way to keep your audience engaged while educating them about the products or services your company offers. Adding visual content to your online strategy will make a lasting impression on your website visitors.