web marketing Tag

Non-compliance to ADA law can be a costly endeavor for a business looking to improve their digital presence. Since 2017, there has been a 177% increase in website accessibility lawsuits in Federal Court, costing businesses up to millions of dollars in fines and settlements. Websites that have not ensured their compliance to ADA law run a high risk of being sued, making it ever more important to hold ADA compliance in high regard as a website owner or operator.

Two years ago, almost exactly to the day, Governor Jerry Brown signed A.B. 434, the first law to address ADA compliance online.  A.B. 434 requires state agencies and state entities to post a certification of compliance with the Web Content Accessibility Guidelines 2.0 Level AA,...

As the internet continues to grow and move into every aspect of society, online scams are only getting smarter. Online scams used to only prey on vulnerable audiences, like the elderly or uninformed. But now anyone and everyone is at risk. Some of the most realistic scams...

By 2020, online videos will make up more than 80% of all consumer internet traffic. However, if you have been on social media recently, you’ve probably already noticed that video is already taking over your newsfeeds. Facebook and Instagram are focusing more on video, especially with stories and IGTV growing in popularity. To catch up with the trend, Twitter, Pinterest, and even LinkedIn are developing more options for video.

You may find yourself wondering if creating videos to promote your business is really worth it, and it is! Not only is everyone doing it, video is one of the most moldable and profitable digital marketing tools out there.

Social Spice Media gives seven reasons why you should add video into your marketing strategy today:

Social media channels as we know them have been around since the early 2000’s, but their usage has popped from just a few million people in 2005 to more than 2.6 billion people today.

We spend an average of 135 minutes on Facebook, Twitter, Instagram, and WhatsApp, three of which are owned by Mark Zuckerberg, the creator of Facebook.

The best performing tech stocks are colloquially referred to with the acronym “FAANG” (or “FANG”): Facebook, Amazon, Apple, Netflix, and Google.

Facebook is also the most popular social media platform today with 2.38 billion users, and Instagram and WhatsApp don’t follow far behind.

According to Forbes, going the extra mile with a custom website is worth it to ensure your business has a unique look and feel, future options to customize, and the full SEO benefits available.

Having an up-to-date, eye-catching website is a key element to a successful business in the modern marketplace. Your business’s website should build your credibility, reflect your values and mission, and showcase your expertise in the industry.

Smart companies know that leveraging social media marketing is one of the best ways to boost brand awareness and keep their business imprinted on people’s minds. But for financial services, it’s often easier said than done to create a marketing strategy that resonates with their...

Even with all the social media platforms and marketing strategies out there, word-of-mouth referrals are still one of the most effective and persuasive means of converting interested audiences into full-fledged customers. Perhaps you bought a new product or used a particular service at the persuasion of a friend or through the encouragement of a social media influencer.