website design Tag

According to Forbes, going the extra mile with a custom website is worth it to ensure your business has a unique look and feel, future options to customize, and the full SEO benefits available.

Having an up-to-date, eye-catching website is a key element to a successful business in the modern marketplace. Your business’s website should build your credibility, reflect your values and mission, and showcase your expertise in the industry.
You use security measures for the important things you use every day – a key for your home and car, a passcode for your smartphone, and password protection for your online accounts. Given how much thought you put into the protection of your personal items, shouldn’t you have safeguards for your business’s website as well? No matter what kind of business you run, your company’s website should utilize an SSL certificate. If you don’t already have one, you’re putting your website at risk of a security breach. Worse still, your customers’ personal information could be compromised.
Your website is a virtual representation of your business and should reflect your business brand as well as its expertise, mission statement, and client base. Be sure to keep the following in mind when designing your business website:
Have you ever tried to get a word in with your group of friends but to no avail? You have something important to say but it’s impossible to convey your message when your friends’ attention cannot be captured. The online world often operates like this. Even if your business or organization does succeed at drawing visitors to your website, it’s another challenge to get them to answer your call-to-action (signing up for a mailing list, downloading an offer, etc.). Your visitors’ attention is constantly being divided between Internet and real-world distractions.
Launching a new website for your business is a long and intensive process that goes far beyond the actual launch. While you should be proud of your team for all the work they’ve put in and the final product that’s set for launch, don’t settle in yet! It does no good to have a fancy new URL if all your marketing materials, communications, social media and web listings draw your customers to the old one. Social Spice Media suggests updating the following as soon as possible with the launch of a new website:
Last blog, we shared our insight on what it means to truly own a website. As we approach the New Year, you should resolve to do better for yourself, your website, and your business by taking all the necessary steps to protect your digital property.
So far, everything’s running smoothly – you’ve got all the permits you need to run your business, the team to carry out your vision, and you’re just about ready to launch your website. But if your company’s website is getting an upgrade, it’s important to realize that redesigning it can get tricky. If you paid for someone else to create your website, there’s a very good chance you don’t actually own much of it.
Last week, we discussed the social media metrics that matter when you’re evaluating the success of your marketing strategy. We covered some of the big metrics that you should pay attention to – user engagement, reach (organic and viral), and conversions. This time, Social Spice Media is giving you the lowdown on what makes good metrics:
Web hosting often gets overlooked because it isn’t a marketing component that is easily visible. When a website breaks or delivers errors, the immediate response from a user is typically frustration. Not many think about the backend problems that are causing trouble on the website’s frontend. In this week’s blog, Social Spice Media keys businesses in on the reasons why web hosting is a key ingredient to your website’s success.