website Tag

Should you outsource your content writer? Should you create content yourself? Or perhaps, should you have an in-house content blog creator? In 2022, there are so many aspects to consider when running a successful business. Creating content for your website should be front and center, but...

It’s no longer good enough to put on a friendly smile and welcome customers inside your business. Digitization has elevated your industry beyond storefronts and welcome signs into a realm of cyberspace, making it so that the way you and your business appear online is...

It has certainly been a rough year or so for many small- to medium-sized businesses. Trying to stay afloat while keeping up with constantly changing mandates and guidelines, making sure both employees and patrons feel as safe as possible, and dealing with product and labor...

What is the Americans with Disabilities Act (ADA)? The Americans with Disabilities Act or ADA is a civil rights law that was enacted in 1990 that prohibits discrimination against people with disabilities. It aims to ensure people living with disabilities have equal access to opportunities and services available to all, including “jobs, schools, transportation, and all public and private places that are open to the general public”. Since 2018, these “public and private places…open to the general public” have been extended to the digital sphere per section 508. Your website is an extension of your brick and mortar storefront – if not your only storefront – and is expected to make accommodations for the disabled. The law covers any business that falls under Title I or Title III of the ADA, including federal agencies, contractors, employers, and companies receiving federal funding; however, even if your business is not explicitly represented by these categories, you’re still leaving yourself vulnerable to lawsuits if your website is not ADA compliant. There are many advantages to updating your website to adhere to ADA accessibility requirements aside from avoiding legal action. Thoughtful website design with special needs in mind can help:
  • Improve your website’s search engine optimization (SEO)
  • Broaden your customer base
  • Boost your business reputation
  • Save you time and money
Read on to learn more about the top 5 reasons your website needs to be ADA compliant.
In the wake of COVID-19, it is no surprise that many small businesses have spent the past year trying to recover from major disruptions in revenue, employee retention, and daily operations. If you are a small business owner, you may be searching for ways to bring in more revenue for your business in the COVID-19 era. Now, more than ever, is the time to evaluate your business’ social media use to generate new growth for your business. You may be wondering if your business is visible on all the platforms relevant to your customers? Maybe, you don’t know which ones those are, or you are afraid to take the leap into the unknown world of social media in a pandemic world. In this blog we will talk about why you should be engaging your small business in social media—and why it’s never been more important than now.
Are your social media posts not performing like you hoped they would? Your hashtag game might be strong and target audience research extensive, but your visuals may not be as eye-catching as they need to be. We’re here to help with our top 8 social media design fails to avoid when you want to create images that convert.
Is your website designed with your target consumer in mind? Remember, your website isn’t for you – it’s to showcase your business in a way that resonates with and is easily understood by your users.
In 2017 Governor Jerry Brown signed A.B. 434, the first law to address ADA compliance online.  It required state agencies and state entities to post a certification of compliance with the Web Content Accessibility Guidelines 2.0 Level AA, or a subsequent version, on their website home pages.