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New privacy policies and tracking limitations, such as limiting cookies and identifiers, suppressing third-party tracking, and a rise in opt-in pop-ups, prevent marketers from creating truly robust consumer profiles. This push for increased privacy during browsing sessions and app usage has really diminished a company’s marketing ROI.

The year 2020 was like no other, with essentially everything moving online, from staff meetings to sporting events. This has, of course, had a huge impact on social media use. Over the past 12 months, the number of people using social media has increased by...

Has your marketing strategy adapted in light of COVID-19? Now that the magnitude has set it in, business owners looking to connect with customers and maintain those relationships are re-aligning marketing strategies. Personal relationships you’ve worked so hard building over the years with customers are unequivocally valuable....

When looking to make an informed purchasing decision, buyers these days will often seek out reviews or testimonials to weigh their options. As a matter of fact, nearly 9 out of 10 consumers worldwide make the effort to read reviews before buying products. Not only does this imply that reviews are an integral part of a purchase process, it also indicates a high level of confidence and faith that buyers have in each other’s opinions. Being able to show potential clients the overwhelmingly good reviews about your product or service will obviously have a positive impact on sales.
If your business is looking to ring in the new year with a new-look website, it’s important to find a way to stand out and impress your visitors. Creating engaging and lively content for the hub of your company’s Internet presence should be a main priority in the age of digital media. Let’s take a look at some of the best ways to improve your website.
You’ve got an idea, a brand, and a mission. Now it’s time to design your marketing approach on social media! Even if you’ve already implemented a plan, there’s always room for improvement. Here are some ideas to consider when planning your social media approach:  
In this day and age, there is definitely no shortage of web hosting services available for you to choose from, but finding a reliable web hosting service is more important than ever. Which begs the questions; How reliable are all the web hosting services out there? How should I know what to avoid or what to look for when shopping for a web hosting service? To answer those questions, let’s first take a look at some ways in which web hosting services can fail their clients:
The outbreak of the novel coronavirus is daunting, not only to the lives of human beings but also to businesses that currently base much of their production of goods and trade through China. The impact of the virus has caused many Chinese factories to halt operations and require employees to stay home. Goods manufactured in China with the intent of being sold in the United States are currently being intercepted and set aside as a safety precaution despite ongoing arguments that the virus is not spreadable through the mail. Businesses such as Amazon are voluntarily halting the distribution of Chinese products in an attempt to prevent the spread of the virus further. The chain reaction of actions like this will most likely continue until more is known about the virus and how it’s transmitted. The negative repercussions of the coronavirus to the stock market and e-commerce businesses are already evident.
Now that ADA compliance for websites is becoming a necessity, it’s important to know whether your website is indeed compliant to the law, or if you’ll need to make changes to your website to meet ADA standards. Below we’ll also show you examples of websites that are ADA compliant and then explain what can be done to ensure that your website meets those standards.   The ultimate objective of ADA compliance is a website that will be easily accessible for any and all users, including those who are visually or hearing impaired or who have other disabilities. To be able to share your website with all audiences, adjustments to your site will most likely need to be made, which will vary anywhere from the conversion of PDFs to close captioning for video. Below, we’ll cover each of those ADA compliance adjustments for you.