The Power of Social Media and the #MeToo Campaign

The Power of Social Media and the #MeToo Campaign

Tweet it. Post it. Instagram it. Crowned the king of communication, there’s no denying that social media is thriving worldwide. Case in point, the #MeToo campaign. You’ve probably heard about the #MeToo campaign encouraging sexually abused and harassed women to say, ‘Me Too’ on their social media platforms. These two simple words were tweeted nearly a million times in 48 hours when the campaign began and continue to raise awareness of this important message via several social media platforms. It all began in the wake of the Harvey Weinstein scandal when actor Alyssa Milano tweeted a call to action on Sunday, Oct. 15, to use the hashtag #MeToo and show support for the cause. Milano’s tweet created a flood of response across social media platforms, a powerful rallying cry for survivors of harassment and sexual assault. The #MeToo campaign is the latest campaign to tap into the power of social media. Some supporters left it at, simply: “Me Too,” without explanation, others shared intimate details of sexual harassment and abuse in the workplace. This topic is close to us here at Social Spice as many of us have daughters and worry about what we can do to protect them. We sincerely hope that the #MeToo movement is the first step in changing the culture in our country. While you may think that millennials are the only ones obsessed with social media, think again:
  • According to Pew Internet Research, 29% of internet users with college degrees use Twitter.
  • YouTube reaches more 18- to 34-year-olds than any cable network in the U.S.
  • According to Pew Internet Research, Facebook is the most widely used social media platform by Americans who are online. Facebook constitutes 79% of American internet users, Instagram constitutes 32% of users, Pinterest 31%, and LinkedIn and Twitter constitute 29% and 24% respectively.
  • 76% of Facebook users visited the site daily last year with over 1.6 billion daily visitors.
  • 51% of Instagram users engage with the platform daily.
Social media is a strong platform for all sorts of movements including #MeToo. The time is now to embrace social media tactics for your business. Even if you’ve been using social media, there are always new and unique ways to further tap into its power. Social Spice is your one stop shop on all things social media because we stay up to date on how our clients can tap into this power. We look forward to discussing the amazing communications potential of social media with you! Utilizing social media is a necessary part of a successful, comprehensive marketing campaign that includes website development, email marketing, content generation, and search engine optimization (SEO). If you’d like a company with a fully integrated package of online marketing services, contact Social Spice Media today! Unlike traditional advertising or web development firms who have hastily added social media management to their menu of services, we’re experts in social media marketing – it’s in our name.