11 Aug Is It Time to Update Your Business Logo?
Are you getting bored of your business logo design? Are you finding that it no longer accurately reflects what your business is about? Are you starting to see a lot of copycats out there?
Whatever the case, you should be aware that there are both good reasons and bad reasons to be updating your business logo. In large part, your logo is your brand; it represents your image out in the world. It’s the way people either have or will come to identify and recognize your business.
This is why updating your logo is not a matter to be taken lightly. If your clients know you and love what you offer, why would you change your image? If your brand has loyalty, why would you confuse your audience by refreshing your identity?
Conversely, if your logo is causing you some trouble, why wouldn’t you update it?
Here are some situations in which you may want to consider updating your business logo.
Does Your Logo Look Like It’s From The Dinosaur Age?
Things have come a long way in the world of design, and trends continue to change and evolve. This doesn’t mean that you should change your logo every time new developments in design take place, but it does suggest that there’s a time for leaving the old behind and embracing something new.
With most major brands, you’ll see that their logos have a certain timeless quality, because they are simple and recognizable. They tend not to contain a lot of fluff.
However, if your logo is a victim of shortsighted early graphic design techniques, drop shadow, false reality, 3D effects, and so on, you may want to freshen it up a bit.
Does Your Logo Still Represent Your Business Well?
Businesses sometimes shift and evolve with the times. This might mean a complete overhaul of the product line, or even more drastic changes such as a move to an entirely new industry. As it has often been said, the plan that you start with isn’t usually the plan that gets you to where you want to go.
If your business has seen significant change over time, and your logo no longer represents you well out in the marketplace, it may be time for a redesign. After all, a logo is a reflection of your business identity; the colors, the shapes, the font, all of these elements and many others have an impact on how you are seen.
If your business has changed, your logo may need to change as well. This is especially true in cases where your product or service offerings are notably different from what you started with.
Is Your Logo Misunderstood?
At times, logos can hold unintended verbal, symbolic or cultural meanings. This means that you could be offending people from particular cultures or orientations, unintended or not.
If you find that your logo is often being misinterpreted, then it’s probably time for a brand overhaul. These mistakes can happen, so don’t be too hard on yourself, but take the appropriate actions to correct it, and your reputation will be restored.
Even minor oversights and otherwise good conceptual designs can sometimes lead to misunderstandings. Change things up if people misinterpret your logo often.
Of course, if you don’t actually have a graphical logo yet, you’ll probably want to look into updating your brand. Your business name in a bold font is only going to take you so far, and in today’s visual culture, it’s important to catch the attention of your potential customers.
Does your logo need to be updated? Is your website in need of an evaluation? Fill out the provided form, and we’ll be in touch!