04 Dec Why Your Website Needs a Professional Makeover

These days, there’s nothing worse than an outdated website for your business or company. Actually there is; only having a Facebook page for your business. Yet, there are still so many business owners who fall into one of these abominable categories. If this sounds a little too familiar, then it’s time to seriously consider a professional website or website make over. It’s simple, potential customers judge that the quality of your business by the quality of your website. It doesn’t have to be all bells and whistles, but it needs to be informative, up-to-date, and professional. Here’s our top five reasons you should hire a professional to update or create your business website:  

1. Your Website is Your Online Rep. Have you ever come across a business website that was overly complicated, outdated, or plain cheesy looking? If so, what was your impression of that company? Our guess is; not good. Your website is the face of your company, so it needs to look great, and be easy to navigate. Customization makes you unique, and offers ways to provide a level of service comparable to the rest of your business.
2. Build Your Credibility. We recently wrote a blog that talks about how your website can become a valuable resource to customers. Customers use the internet to search for the products or services they need. Major search engines are ranking those search results on the quality of relevant information found on sites. If you have helpful content throughout your site, a blog with fresh and relevant topics, your business website will rise in the rankings, giving you an edge over your competition.
3. Make Your Business Mobile. Mobile devices are becoming the top way your customers find you. Smartphone technology has made it possible for customers to connect with your business with just a few finger swipes. Which is why it’s necessary for your website to be responsive and dynamic. That means having a linkable phone number, address, and navigation on your site that can guide customers right to your front door, or calling within seconds. With out these features, customers will end up frustrated, and will go elsewhere on the web to find what they need faster.
4. Facebook is Not a Website Substitute. There’s no denying that Facebook is a major hub for information, but that doesn’t mean that’s where you should focus your business web presence. Facebook is a social marketing tool, not a substitute for a professional business website.
5. Get it Done Right. Contrary to what many build-a-website-yourself companies want you to think, creating a professional website through an online platform is not as easy as 1-2-3. There’s many aspects that make a website successful, simply filling in the blanks of a template just won’t cut it with your competitors who’ve invested in hiring a professional. You still have to create informative content, source engaging images or photographs, and go through the motions of “designing” all the customizable aspects of your theme. All this takes time, a lot of it. When you hire a professional, they can execute this work much faster that you can. They also know what’s effective, what sells, and what doesn’t–so you don’t waste your time creating a website that may not even help your business grow.

If you were having problems with your car, you would call a mechanic. If your sink clogged, you’d call plumber. If you need a quality website, you call a full service web design business.   If you’re struggling with any other website related areas like content development, business blogging, social media management, maintenance, updating, marketing, and more, check out our services at Social Spice Media.   For more information on how we can help improve your business website, please don’t hesitate to contact us. Please call us direct at (805) 482-8312, or, email us at info@socialspicemedia.com for a one-on-one consultation at our office located in Camarillo. You can always link up with us on your favorite social media channel–-we’d love to stay connected!