04 Sep Why Web Hosting is a Key Ingredient to Success
Web hosting often gets overlooked because it isn’t a marketing component that is easily visible. When a website breaks or delivers errors, the immediate response from a user is typically frustration. Not many think about the backend problems that are causing trouble on the website’s frontend. In this week’s blog, Social Spice Media keys businesses in on the reasons why web hosting is a key ingredient to your website’s success.
Grabbing Attention and Keeping It
Technology has introduced shorter attention spans in our lives. Though the numbers are based on our specific habits, it can be difficult to grab and keep a person’s attention. Inc. discusses the timing predictions our brain makes and describes, “That means that whenever you engage in an activity frequently, your brain is trying to predict when you will need to do it again. And that is where technology can get you in trouble.” If our brain is expecting us to check our social media channels every half hour, then we will start to adapt to that pattern and create expectations.
Keeping up with this demand is crucial when it comes to your website. If your website is slow to load and takes too long for users to find what they are looking for, then you are immediately losing money and new business opportunities. People are expecting your website to work properly and load fast. When it doesn’t, then you lose their attention and they flock to your competitors. Grabbing attention is more than having an inspiring message and a sharp design. It’s also about performance, and your website needs to meet these standards.
Picking the Right Host
In a perfect world, your website would be fast all the time and always perform at optimal speeds. Unfortunately, technology is far from a perfect world, but there are ways to enhance your website’s performance without sacrificing quality. This is through choosing the right website host. How can you be sure which hosting option is the right one? There are a few methods to consider:
Do some research. Conduct a quick search to find the most popular website hosts and compare their pricing. Some companies pay to get their website listed at the top of search engines. Don’t settle with the first one you find. Bonus points: design your website with Social Spice Media and take advantage of our secure, reliable, and efficient hosting services!
Consult an expert. Talk to someone in the industry and take advantage of free consultations to determine what you need. A quick phone call can answer all your questions or at least get you pointed in the right direction.
Read reviews. Transparency is a key quality to look for in website hosting companies. You depend on your host to be a reliable and secure source that always keeps your website performing at its best. Reviews can reveal useful information about companies, their practices, and even their ethics. Read what others have to say publicly online and pay attention to the average ratings.
Making Necessary Updates
Your website is going to need maintenance over time. Think about the perfect recipe: the best ones are refined over time. The same process needs to occur with your website. If you never update your website, then it never gets better. You fall behind in technology, which grows and changes every day. When you are unable to stay up to speed in the digital domain, then you immediately position yourself behind your competitors.
Prioritizing to Increase Sales
Reliability, security, and efficiency are key qualities to look for in a website host in order to prioritize your sales goal. If your company depends on online sales or receives a portion of your business through online transactions, then ensuring your web host is reliable is a top priority. Security is also becoming more and more important to web users, as data breaches and compromised security are top news in technology.
As a business owner, you cannot be expected to dedicate time to research the best web hosts. Social Spice Media offers secure, reliable, and efficient hosting services to keep your website open for business 24/7. Get in touch with Social Spice Media to learn more about our hosting options and which one is the best for your business.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.