29 Jan YouTube Review: 3 Ways Social Videos Help Your Business
The social media revolution has been sparked, and information is circulating at the speed of light. In this rapidly moving digital environment, video is the where you’ll find the most opportunity for growth for your business and brand.
YouTube is on the cutting-edge of the fact that businesses are becoming more successful because of social media, and has incorporated features that can potentially expose your business to hundreds of millions of social customers who may already be looking for your content to share with others.
Here are the top three ways YouTube has enabled content to become more interactive with other social networks. These valuable tools will help you get a leg up on staying ahead of the social video campaign curve:
1. Activity Sharing
Sharing is the common denominator amongst all social networks. People want to stay connected, and in the loop by sharing with their social circles, no matter where in the world. There’s no better way to engage with those far and wide circles than with a
compelling video.
YouTube allows you to blast your chosen social networks anytime you perform a variety of actions. For instance, when you upload a YouTube video, a status update will be sent to your Facebook, Twitter, Google Reader, Orkut and MySpace feeds. The same surround sound update will happen when you comment or subscribe to other YouTube videos or channels.
Avoid the air of a being solely a self-promoter by sharing all content, such as other great, trending videos pertinent to your brand. In the case of using online video sharing as a marketing strategy; you have to be willing to spread other good stuff—meaning, other people’s videos, to get your business videos shared across the web.
2. Make Comments on YouTube That Count
Expanding on the beneficial balancing act of giving and receiving, one of the most effective ways of getting your videos viewed and shared, is to positively comment and rate other people’s YouTube videos. A link back to your YouTube channel gets automatically included with your comments, allowing other viewers a fast track back to your videos, channel/business bio, and other stuff they might be compelled to share.
YouTube has implemented tools that make your comments even more interactive and engaging. For example, you now have the option of leaving a video comment. This can be done two ways; recording live from a webcam, or attaching a video from your own YouTube channel.
3. Social Search Keys
Here’s inside skinny on social search on YouTube— Google owns YouTube. This straight forward fact means that
Google puts a search premium on content under the Google umbrella, such as content hosted on
Google+. Keeping inline with preferential treatment to content found “all in the family”, they incorporate even more ways for your YouTube videos to be seen on their sister networks through new social sharing tools like the
Google +1 button on Google+.
Still need more tips on how to use these video tools to your best social business benefit? Get in touch with us at
Social Spice Media. Call us direct at
(805) 482-8312, or, drop us a good old fashioned email at
info@socialspicemedia.com.
Too cool for email school? Tweet us
@socialspicerack. However you holler, we’re happy to help you get on the good social marketing foot with a quality video campaign.
The social media revolution has been sparked, and information is circulating at the speed of light. In this rapidly moving digital environment, video is the where you’ll find the most opportunity for growth for your business and brand.
YouTube is on the cutting-edge of the fact that businesses are becoming more successful because of social media, and has incorporated features that can potentially expose your business to hundreds of millions of social customers who may already be looking for your content to share with others.
Here are the top three ways YouTube has enabled content to become more interactive with other social networks. These valuable tools will help you get a leg up on staying ahead of the social video campaign curve:
1. Activity Sharing
Sharing is the common denominator amongst all social networks. People want to stay connected, and in the loop by sharing with their social circles, no matter where in the world. There’s no better way to engage with those far and wide circles than with a compelling video.
YouTube allows you to blast your chosen social networks anytime you perform a variety of actions. For instance, when you upload a YouTube video, a status update will be sent to your Facebook, Twitter, Google Reader, Orkut and MySpace feeds. The same surround sound update will happen when you comment or subscribe to other YouTube videos or channels.
Avoid the air of a being solely a self-promoter by sharing all content, such as other great, trending videos pertinent to your brand. In the case of using online video sharing as a marketing strategy; you have to be willing to spread other good stuff—meaning, other people’s videos, to get your business videos shared across the web.
2. Make Comments on YouTube That Count
Expanding on the beneficial balancing act of giving and receiving, one of the most effective ways of getting your videos viewed and shared, is to positively comment and rate other people’s YouTube videos. A link back to your YouTube channel gets automatically included with your comments, allowing other viewers a fast track back to your videos, channel/business bio, and other stuff they might be compelled to share.
YouTube has implemented tools that make your comments even more interactive and engaging. For example, you now have the option of leaving a video comment. This can be done two ways; recording live from a webcam, or attaching a video from your own YouTube channel.
3. Social Search Keys
Here’s inside skinny on social search on YouTube— Google owns YouTube. This straight forward fact means that Google puts a search premium on content under the Google umbrella, such as content hosted on Google+. Keeping inline with preferential treatment to content found “all in the family”, they incorporate even more ways for your YouTube videos to be seen on their sister networks through new social sharing tools like the Google +1 button on Google+.
Still need more tips on how to use these video tools to your best social business benefit? Get in touch with us at Social Spice Media. Call us direct at (805) 482-8312, or, drop us a good old fashioned email at info@socialspicemedia.com.
Too cool for email school? Tweet us @socialspicerack. However you holler, we’re happy to help you get on the good social marketing foot with a quality video campaign.