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At Social Spice Media, we believe in creativity and doing things a little differently. We also believe in spicing things up to make our clients stand out – don’t be fooled by my last name. “Boring” is far from what we produce. How many brands do you see replicating the same thing and posting content that is abundant on search engines? The only differences among them seem to be their brand names because all their content looks the same. All of these brands start to blend together and don’t make the impression they should be making on their audience. The last thing you want is to slap your logo on something that looks the same as what everyone else is producing. What are we all really doing differently? Here’s how to spice up your content and how it will affect your SEO.
Get creative, inventive, and imaginative.
7 tips on how to manage your money, ways to improve safety in the workplace, DIY ideas for your home this summer – it’s all been done before. It doesn’t matter what business you’re in if you’re creating generic blog titles that will trickle further and further down a search engine’s results page. Your SEO will suffer if you are being a copy-cat.
Be original and inventive. There is always a new way to get creative even if it’s solely with the words you put in front of your clients. Get rid of the internet for research and start brainstorming with the creative minds who are a part of your company. Don’t plagiarize other people’s work and call it your own. Get rid of clichés and generic posts; they are unimaginative and could hurt your business in the long run.
Make it personal.
What’s more original than your company? Sure, there are other businesses that are similar to you, but they don’t do things exactly the same as you. What makes you different? Your company blog is the main source of changing (and hopefully engaging) content. What’s that? You don’t have a blog? Start one now. A blog is your way to engage with your audience. It can serve as a news page to keep your clients or customers updated with information about the things your business is doing, and is great for posting on social. New information like this is beneficial for your SEO. The goal is to drive traffic back to your website and increase sales.
Run a promotion.
Another great way to spice up your content is by running a promotion or contest to entice users to visit your website. Promotions are brand specific and it’s easy to get creative. You can include other types of engaging content on your website if you’re not looking to run a promotion or contest with any sort of prize or monetary giveaway. There are also several contests that don’t have to have prizes. Think about all those Facebook posts that ask you to send in your best photo, but you’re going to need to make it inventive and appealing enough for your audience to engage with it. You want as many people as possible to be aware of your brand and you want them to participate. Once again: new information that is not a reproduction of everything else that is out there will help your SEO. You can’t be buried in the sea of information when yours is new, refreshing, and at the top of search engines.
Take your clients with you on your journey.
Do you have success stories of your business, customer testimonials, reviews, or want to share something your company has done that you’re proud of? Show your clients what you’re doing and what you’ve done. These stories can’t be duplicated because they’re your own. Provide posts that demonstrate progress and make your audience want to check back in with you on your next post.
Work with others.
Partner with another company to get innovative. Think about inviting guest bloggers to work with you and see how they produce original content. Other companies may have other successful methods for producing creative content that could be beneficial for your company’s website and sales.
You don’t want to make it more difficult for people to discover your website, especially since it can easily be avoided. Create your own style and your own way of doing things. Take control with your blog and improve your SEO so you don’t get buried under generic piles of reproduced content. We’ve formulated a special spice here that delivers results. Social Spice Media is a digital marketing agency that will add value to your brand. Let’s accelerate your goals and initiate life into your brand!
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