Google holds a lot of weight in the digital world as a search engine. We all know its competitors: Bing, Yahoo, Ask, and the list goes on, but Google continues to be the most popular search engine. It introduces several updates and applications that are useful for businesses, but one of them that can’t be ignored is Google My Business. Here’s what you need to know:

Being Number One

Being ranked highly in Google search results is important – it’s a no brainer. Your business should flourish if your customers and clients can easily find you on the internet. Google My Business offers you the opportunity to show people where your business is. It makes your customers’ lives easier in showing them your website, location, hours, phone number, and directions. It will be quite difficult to drive in business if your information is inaccurate or not posted at all. You don’t want to send your clients on a scavenger hunt to try and find you. Having all this relevant information on Google My Business makes it effortless for searchers to find the business they are looking for in search results in a matter of seconds.

There’s no excuse as to why you can’t use Google My Business. It’s user-friendly and offers easy access to update all your business information whenever you need. This feature is especially useful if your business changes its hours during the holidays or if you’ll be closed on specific days. It also makes it that much easier for clients and customers to find the information they are looking for without searching far – Google will have all the information they need.

Traffic Isn’t a Bad Thing

We’re not talking about sitting in rush hour traffic on the freeway. The only time we’ll ever say traffic is great is when it’s being driven to your website to increase sales. You can’t drive traffic to your website if your business is difficult to find on Google.

Google’s AdWords, Insights, Google+, Maps, and Search all work together in My Business to strengthen your search results, regardless of which ones you choose to use. The goal is to drive traffic to your website and more clients or customers to your business. Google’s applications collaborate to put all the information in one place so this can happen.

Collaborating with Google

The more you work with Google, the better your chances are of getting on Google Maps as well. Use Google’s products and partners like Google Plus, YouTube, and Reddit to help achieve higher search rankings. Google’s competitors, such as Bing, Yahoo, Yelp, Yellow Pages, Facebook are just as important though. They get your business noticed on various fronts and you want your business to be easily found on as many platforms as your clients use. You don’t want to hide under your competitors, and you want to be listed on reliable directories to build your credibility as a business. You also want to build a trust between you and your clients. You want to make sure you are listed on the directories that matter to them, and because Google continues to be important to the majority of searchers, Google My Business shouldn’t be overlooked when listing your business.

Working with Google and other online search directories increases your visibility and opportunities to reach and gain new clients. You want your (accurate) business information to be seen by as many people as possible.

One Final Note

Google My Business is one of the best ways to getting noticed through search results and a successful way to drive traffic to your website. With that said, it’s important to maintain and update your listing in order to always provide accurate information.

Get in touch with us if you need help getting started with developing, managing, or engineering your online presence. Let us help you get started in improving your search results and work to getting you noticed on Google.