Social media can be an invaluable tool for promoting your business. Not only are there no sign-up fees, you’ll also get unlimited access to potential customers.
But if social media is going to work for your business, you need to know which channels make the most sense. Choosing ones that offer the right kind of exposure is key to a successful campaign, and to help you decide, we’ve listed some of the most prominent platforms below.
See which ones best compliment your company’s personality:
Facebook is the world’s largest and most popular social channel. Women between 18 and 49 make up most of its users, but men also find joy in a Facebook page. Founded in 2004, Facebook connects individuals through written content, images, link-sharing and videos.
As with most channels, it’s important to make your page cohesive with your brand. Not only will it draw more followers, but it can help you find a more qualified audience.
Facebook is known for its ability to reach people everywhere. Thanks to its widespread popularity, several opportunities exist to help businesses attract clients and engage with communities. Most businesses benefit from Facebook by reaching out to audiences and interacting with customers, so try posting a few offers or promotions to earn their loyalty and trust. Facebook ads are a great way to get your business ahead since most users share distinct information about their personal lives. This allows you to mold your content to meet their specific needs. Catering to a customer usually leads to a return customer.
LinkedIn is great for making business connections and finding jobs. Though most users are men between 18 and 29, any business professional can use LinkedIn to their advantage, especially if they’re in B2B. The platform recently reached 500 million users, suggesting that many individuals are making the most of their careers through this platform’s vast offerings.
As a social media channel for working adults, content created on LinkedIn is treated as though it were created for the actual workplace. LinkedIn is also perfect for pinpointing specific kinds of decision-makers.
People can share their resumes and past employment experience on LinkedIn, while companies share information about their operations. This includes blogs and specialized content for talking business and striking chords with specific audiences. LinkedIn is a great tool for building professional networks in and around your enterprise.
People often use Twitter as a news source, but it can also be great for your business. Some feel it’s dying out due to its lack of evolution over the years, but Twitter is hanging onto its niche market, and college graduates account for most of its users.
A business that regularly informs its audience of company news can benefit greatly. While pictures help to draw attention to posts, content is what users crave. Hashtags and catchy captions look like diamond-encrusted bracelets to people on Twitter. The information you share will assure audiences of your professionalism and expertise, guaranteeing more visits (and more clients) in the future. Tweets can also be retweeted and shared by your followers, ensuring the words and information you provide reach even wider audiences.
Instagram is great for promoting your business visually. While it does use captions and hashtags, pictures are the primary focus. Most Instagram users are women between 18 and 29, but this audience is growing to include men and other age groups. It’s also a great platform for retail businesses whose products are based on visual appeal.
The most successful Instagram posters are those with cohesive accounts. Posts are consistent and clean, so pages remain appealing even as more photos are added. Having the right hashtags are also important when trying to earn new followers to ensure people can find you.
Instagram is a fun and unique way for showing your company’s character. When used properly, it can be one of the best channels available for promoting your business.
Pinterest drives more traffic than any other social channel, yet many companies seem to think it’s a waste of time (shows what they know).
The platform enjoys a very high conversion rate, so if users are directed to your website through Pinterest, they’re more likely to purchase the products or services you’re offering. People also share more pins than posts, so your business can garner more views and go viral. Most Pinterest users are women between 18 and 49, but several men have become Pinterest-addicts in recent years. One of the best ways for using Pinterest is to look up ideas for art, designs, recipes, and anything else that satisfies your creative side.
Snapchat
Snapchat is a great way to interact with your audience. Companies show the personalities of their brands and allow users to see firsthand the goings-on of their teams and operations. Snapchat users are typically women between 18 and 24.
One way to utilize Snapchat is by sharing behind-the-scenes snaps. Users will feel more connected and dedicated to your company, ensuring they’ll always choose you over your competition.
It’s also unique in that everything you post disappears or gets deleted once it’s viewed. This allows users to send specialized or specific material directly to each other privately. Once a recipient sees it, Snapchat removes your content to stop any “prying eyes” from entering the picture.
What Next?
With so many channels out there, picking the right ones can be intimidating, and even difficult. If you’d like to promote your business on social media but don’t have the time or the know-how, please give us a call. Social Spice Media is ready to help you develop a comprehensive digital marketing strategy – starting with a provocative and powerful social media campaign.
