It seems like everyone has a blog these days. You can probably name ten friends off the top of your head who run cooking, fashion, fitness, and travel-themed blog sites.
But if you’re a business owner and you aren’t blogging, you’re missing out on a major marketing channel. If you haven’t ever ventured into business blogging, the idea might sound daunting.
Business blogs are different than ‘regular’ blogs because unless your hobby is also your business, your business blogs should be aimed at making more money for your company and promoting its growth. Hobby-oriented blogs are usually created for pleasure rather than business.
Social Spice Media provides some not-so-scary ways you can – and should – leverage business blogging to your advantage:
Create Unique Content
Whether you work in insurance, engineering, or film industries, you are likely competing with other businesses similar to yours. Blogging makes you stand out against your competitors. That means the content you create needs to show off your company’s personality and build your business’s reputation as a leader in your field. Make your content helpful, insightful, and educational for your readers. Provide information that they might not get on any other blog – tell your readers what makes your brand special, answer frequently asked questions, and highlight customer success stories. On occasion, you can even have a guest blogger contribute to your website.
Be Short and Sweet
Business blogs are not essays. If you can deliver your message in 500 words or less rather than 5,000 words, do so. The quality of your blog is more important than word count. But make sure your title is attention-grabbing. You won’t compel customers to read your blog if you can’t catch their attention in the first place.
Post Frequently and Consistently
How often you post your blog content is related to how much traffic your website gets. Post fresh, new blog content at least every other week, if not every week. On a similar note, it’s important to establish a blogging routine for yourself. Use an editorial calendar to hold yourself accountable to blog deadlines.
Keywords are Key to SEO
Use keyword-rich content when writing about your products and services. This can improve your search engine rankings, which can increase the chance of your blog popping up on someone’s Google search. Business blogging with the right keywords, in short, will drive more traffic to your website. More website views = a greater chance that your readers will be converted into customers.
Make Communication a Two-Way Street
Don’t be afraid to ask your followers for feedback on a blog topic or ask about their experiences with your product/service. Interacting with your readers helps build new customer relationships and keep existing customers engaged. But be professional when responding to comments and questions – content published on the Internet is forever.
Get in touch with Social Spice Media today to learn more about our business blogging services. Our team develops a plan based on your business needs by creating an effective blog schedule with creative, engaging content relevant to your business.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.
