People love captivating videos and photos when browsing the Internet. Integrating graphics and other visuals into your marketing campaigns is a great way to keep your audience engaged while educating them about the products or services your company offers. Adding visual content to your online strategy will make a lasting impression on your website visitors.
As these statistics reveal, the effective using of eye-popping content is undoubtedly an advantageous approach to digital content. Here are five reasons why:
- It’s Attention-Grabbing
There are so many ways to communicate information in the modern age of the Internet. It’s impossible to count the amount of data that is generated per day online. That’s why it’s extremely important to stand out from the rest of the competition. The high volume of information means that grabbing the attention of your target audience with stellar visual content is essential. Simple text on a screen will get lost in their daily browsing routines, while an interesting photo or video will keep their eyes glued to their monitors.
Using text can help tell a story, but images and other forms of visual content will keep your website visitors coming back. There are so many different versions of this artistry, so experiment with different ideas to become more innovative.
- It Gets More Views
Photos, videos, and infographics receive 94% more views than simple text on your webpages. Even if you issue a press release or a marketing email, using a photo as your header or an infographic to display some statistics will impress the reader. If you really want to take your visual content to the next level, make these photos “clickable” to bring the reader directly to your website. This will exponentially increase the amount of website visitors as well as their retention time on your site. Adding logos throughout your site will give your company a sense of brand recognition, which can be quite groundbreaking for new companies. The more recognizable your brand becomes; the more market share your business will enjoy.
- It Could Potentially Go Viral
The potential of social media in regards to marketing should not be overlooked. By using visuals like photos and videos that can be shared on social platforms, there is a better chance your content will be shared to other people. Your social media followers will reach more individuals when they repost and re-share your information, spreading the word about your product or services to a much wider audience.
If you want to use your social platforms effectively, text simply won’t do the job. You want to “wow” people who visit your social media pages with some eye-catching photos and videos. If they see unimaginative text or links to lengthy articles, your followers will just keep scrolling through their timelines. Utilize the full potential of your social platforms with some exciting infographics or commercials to keep the engagement up!
- It’s What the People Want
According to comScore, 85% of Internet users in the United States watch video online. This important piece of information reveals the fact that people want to be entertained. They may be seeking useful information, but standing out from the competition with some cool video work is something that will do wonders for your business.
Go ahead and take a look at your social media feed. As you scroll, you’ll notice the different videos posted by companies to market their product and take note of which ones catch your attention. Your company can have the same effect by producing video content of your own. This will give some valuable substance to your digital marketing scheme, as videos can help create a sense of identity. Think about commercials you see on television and how the tone can give you a certain feeling about a brand. With the power of video, your company can make the most of the same opportunity.
- It’s Easier to Understand
Every company has a message that they want to get across to their potential clients or customers. When people are forced to read blocks of text to get the information they desire, sometimes it can be difficult to understand. Things can be misinterpreted or lost in translation, so going for an image-based approach could be very helpful.
Infographics can tell a story on their own. By using graphs, charts, and other visual aids, you can help your readers learn additional information that you might not be able to display through text. Also, a talented graphic designer can make these infographics look sleek and aesthetically pleasing, which can really help set your digital marketing strategy apart from the competition.
There is no better time than now to improve and expand your company’s marketing efforts using visual content, especially when much of the population is stuck at home due to COVID and looking to be entertained. Not sure where to start? Seeking assistance and expertise from marketing experts like those at Social Spice Media can help you meet your goals and maintain your business during this crisis. Contact us today for a free consultation on how to spice up your digital marketing with one of our affordable packages.
