2.8 billion people were using social media at the end of 2016, up 21% from the previous year. With social media usage continuing to grow, we think it’s important to recognize the growth and focus on how to make use of social media’s influencing power. As a company, Social Spice Media has grown from a social media marketing company to becoming a well-rounded digital marketing agency incorporating websites, SEO, paid digital advertising, and social media campaigns, but it’s been a while since we’ve talked about social media as a tool. We’re going to examine the power of social media and how it’s useful for business.
News and happenings in the world
With easy access to information and 2.1 billion smartphones, social media has made it easy for us to connect with each other. It’s also changed the way we hear about what’s going on in the world. We have easy access to news and can be informed in mere minutes about changing policies or what a local school is doing to help the environment.
Interaction with family AND businesses
So, you use social media to connect with your family members living all over the map, right? That’s what it’s known for! What’s more important to talk about is connect with businesses. Social media gives companies the opportunity to reach their audiences and engage with them on social media platforms. This isn’t new information, but some still don’t utilize social media to its full extent. A business can target their audience and show up in their Facebook News Feed, for instance, which provides an opportunity for interaction. If you can easily get in front of your target audience for what a nominal cost, then we’d say that’s pretty significant.
It’s powerful for businesses
We’ve said it: it’s powerful for business. It’s more than just marketing to your audience and reaching them though. It’s about engagement and connection. Marketing is two-fold in that there’s a revenue side, but also a personal side. Being able to connect with your audience and develop a relationship with them is key to success. You can do this via social media by sharing creative, custom content that is unique to your business. In other words, no one else could duplicate the content (but if they did, it’d be fairly obvious).
Share employee photos, your success, and anything interesting that goes on in the office that your audience wants to know about. This type of content blends in on people’s social feeds, which gives them an opportunity to connect with your business without dismissing you as another company hungry for your money.
You become a topic of discussion
The more time you spend on social media and building your following, the more chances you’ll have to be talked about. You can easily become a topic of discussion with increased visibility on social media channels. When was the last time you started a conversation based on information you found on social media? If it was within the last week or even a couple of days ago, then we think it’s safe to say that social media plays an important role in your life. The same is probably true of your customers – let’s start today.
It’s important to use the tools that are your disposal in order to foster success. Get in touch with us to develop a social media strategy for your business and make use of its power.
