You want to engage your customers, and potential customers, and you know that social media is where you’ll find them.  However, you may not know how to go about reaching them there.  Sure, you’re on Facebook.  You comment on your friends’ vacation photos and funny ponderings.  You post the occasional family picture yourself.  You have lots of “friends” and you “like” this and that.

But how do you leverage Facebook for business?  And what about Twitter, YouTube, Pinterest, Foursquare, Yelp, LinkedIn, and all the others?  This is just the tip of the iceberg.

What’s important is that you need to leverage these social media sites in order to market your business.  And, to do it well, you need to hire a proven, professional, experienced Social Media Marketing company.  Here’s why.

It’s Business

Social media isn’t just for socializing socially.  It’s the new word-of-mouth, a huge aspect of public relations, an integral part of marketing communications and networking.  It is results-driven, and is an important investment in the future of your business.  Click here for why you need social media marketing.  Using social media for marketing is a whole lot different than using it for personal purposes.

This is why it isn’t a good idea to hire a young college student, or someone just out of school without much work or life experience to take on your social media marketing.  A solid understanding of business and marketing is essential.  Maturity and experience are important.

A good social media marketing company with a solid background in business and marketing, as well as expertise and a well-carved niche in social media will truly understand your business.  It will get to know your business inside and out, and create, execute and monitor a strategic social media marketing plan that encompasses your company’s brand and goals.  It will focus on results and ROI.

Outsourcing your company’s social media marketing to a proven company is an investment in your business.  You can’t afford not to do it right.

It’s Complicated

Mastering social media marketing is not as easy and pretty as it looks.  It’s a lot to have to know about, learn about and keep up with when you have another important job to do – like run your business.  For someone other than a Social Media Marketing pro, effectively keeping up with social media is like having another 40-hour-a-week job, in addition to your other 40-or-so-hour-a-week job.

There’s a learning curve.  If you’re not well-versed on social media and how to use it for marketing your business, you would be better off outsourcing to a specialist company.  There are constantly new developments, new applications and uses, new sites, upgrades and updates to existing sites, new technologies and so on.

Plus, social media marketing takes time and is time-consuming.  It takes time to build and grow.  Planning and implementing the right social media marketing plan takes time, as does writing and posting, as does monitoring progress.

It’s Not Their Job

There might be the temptation to add social media marketing to a current employee’s duties.  However, this may not be the best use of his/her time or your money.  First, your current employees already have jobs to do.  Social media marketing, being time-consuming, will take them away from there other duties.  If they’re not already well-versed on social media, add time for the learning curve.  You also need to consider whether or not they understand the strategic aspect of your social media marketing.

You might also consider letting your public relations firm, website designer, or other outsourced service agency take on your social media marketing.  Again, this is not their specialty, and may be an add-on service.

It’s What We Do

Social Spice Media is a social media marketing company.  We do social media marketing, and we do it well.  By having a well-honed, carved-out niche, we can provide you with the optimal social media marketing experience.  Contact us today to kick off your effective social media marketing program.

Reasons to Hire a Proven, Professional Social Media Marketing Company

• You want it done right.
• It’s an investment in your company.
• You get what you pay for.
• Cheaper isn’t better.
• Experience matters.
• You want results and ROI.
• Time is money.
• A specialist does what they do best better than anyone else can do it.