To boost or not to boost, that is the question. Facebook makes it effortless to boost your social media posts and reach more people, but is there any quality to the large quantity? We won’t dive into a soliloquy like Shakespeare’s dear Hamlet, but we will tell you everything you need to know about boosting posts on the social media platform.
Understanding Facebook’s Goals
At the end of the day, Facebook wants to make money, as any business would. Because the platform is free to users, they have to increase revenue using other methods. To do this, they offer advertising products. What quicker way is there to take money from a business than bombarding users with a shiny boost button at the top of every page and on each social media post?
Beware of the allure to instantly reach more people. The quality does not match up to the quantity. It is an easy and quick way for Facebook to make money. We believe it is one of the reasons why the boost button is hard to ignore on business pages and News Feeds.
Facebook is also a publicly traded company, meaning they have expectations to live up to from their shareholders. The platform makes it easy for any user to spend anywhere from $20 to $100 without thinking about the success of the campaign too deeply.
Enhancing Quality
You may see a large increase in likes and comments on boosted posts, but do not let the numbers put you in a trance. Let’s say 500 people like your Facebook post. The number looks impressive, but the phone doesn’t ring. Now, let’s say, a handful of people like your post, but instead you get two potential leads out of it. How is this difference possible? Boosting focuses on pushing your posts out as quickly as possible. We think the “detailed targeting” is labeled improperly, as it is not detailed at all. You can pick a gender, an age range, locations, and some interests to target.
Developing advertising campaigns with Facebook’s other ad products gives you more flexibility and functionality. You can target users using email address, phone number, interests, relationship status, and much more. You have two options: quickly boost your posts on Facebook to increase numbers or dedicate time to creating advertisements that will deliver greater results.
Setting Advertising Goals
Spending advertising dollars has become effortless with the introduction of digital advertising, especially on social media channels. Because it is so easy to spend money on social media, it is crucial to come up with a strategy before clicking any buttons. What are your advertising goals? Not all ads are built the same. For instance, are you looking to increase traffic to your website or are you interested in creating brand awareness? Facebook’s suite of advertising products has a vast selection to help businesses achieve their goals. How do you know what type of ads are the right ones? That will all depend on your goals and your business.
Get the Inside Scoop
If the question is, “To boost or not to boost?” then Social Spice Media has the answer. Our social media marketing team works directly with Facebook to develop strategic advertising campaigns and makes sure our clients’ marketing dollars are spent efficiently. Facebook’s constant updates and advanced marketing platform can make it difficult for business owners to understand. It takes time to learn Facebook’s policies, rules, and platform. The challenges are introduced when updates are made, which is on a regular basis. Our team spends time on these complex platforms every day, giving us an advantage to help businesses.
Get in touch with Social Spice Media to learn more about social media advertising and how your brand can gain more exposure. Our team of experts is dedicated to staying up to date on trends and changes in digital marketing and advertising. With over 10 different ways to advertise on Facebook, let us choose the one that best suits your needs.
Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.
