The importance of using social media for your business is blowing up like World Cup soccer chants in Brazil. It’s an undeniable aspect of business that owners and marketers simply cannot ignore. And although you may have active accounts on all the major social platforms, you still might be lost on how to make sense of all your online marketing efforts and investment both in Social Spice Media answers the big questions about social media monthly reports and why they’re so important… time and money.

Why keep a monthly report? In simple terms, reports are an instrumental guide to future social marketing efforts. To be sure that your social media marketing strategy is worthwhile, you need to monitor and review levels of social activity across the board. By gathering this data into a streamlined report, you create a tangible “social media map” of which channels are most effective for your business goals. This information helps point you in the right direction on your “map” in order to meet those goals.

Ultimately, you gain insight on customer behavior that leads to the best funnels which will convert to potential sales.

What should a monthly report look like? An effective report should be a comprehensive review of the impact of your company’s online presence. It should also present clear analysis of your target market and ideal clients. Don’t make the mistake of micro analyzing the sea of data that will come in when you start compiling reports.

Instead, focus on overall basics to keep your social marketing strategy on track.

• Top performing social platforms. Quantitative metrics will show level of engagement on every active social channel. The value in this measurement steer you away form the platforms that don’t serve your sales goals, and put laser beam focus on those that do (i.e. Maintaining a presence on Twitter, as opposed to Instagram or Pintrest.)
• Keeping up on keywords. Conversations lead to conversions. Social networks show you where the buzz about your business or industry is coming from, and where to target your attention with specific content.

For example; if you own a sports retail store, it would be wise to create social media messages revolving around the 2014 World Cup. Piggybacking on hot trending keywords and current hot topics are the perfect catalyst to announcing sales promotions on soccer gear, apparel and accessories your having in your store or on your website.

We know that you might have questions that go beyond the basics of monthly metric reporting for your business or organization. We’re happy to help at Social Spice Media.

Let us take the headache away by providing you with invaluable social reporting expertise and social media services. Leave us a comment sharing your own struggles with your social media strategies. What’s worked, and what hasn’t? We always want to know how we to best help your company.

Contact us direct at (805) 482-8312, or, email us at info@socialspicemedia.com for more information. Even though we help you shine online, the doors to our headquarters located in Camarillo, California are always open for a consultation.

 

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