During the COVID-19 pandemic, your business has been forced to focus on its online presence. You have a great website and have created social media channels, yet customers aren’t rolling in as expected. So, how can you get that exposure you want?

With almost 2.5 billion active monthly users, Facebook is one of the most popular social networks in the world. However, some businesses don’t realize that Facebook is also one of the largest social media advertising platforms. If done right, Facebook ads can do wonders for your business at a fraction of the price of other marketing tools. The platform can get you sales, page likes, website traffic, or email addresses.

 

Here are 7 reasons why you should include Facebook in your marketing mix:

 

Facebook Advertising Works

 

Have you ever been talking about a product you just ordered to a friend then picked up your phone to find that product or similar items on your social media news feed? Most people immediately conclude that their phone is listening to everything they say. However, in reality, marketers are just targeting you through Facebook based on your interests and web browser history.

 

According to Facebook, they have been seeing an increase in its advertising revenue year after year, proof that businesses are finding Facebook ads effective. It’s no surprise that businesses choose the social media giant as their marketing vessel, considering users are also active online shoppers. In a survey, 44% of consumers admitted that Facebook influences their shopping decisions.

 

Facebook is Industry Inclusive

 

You may be under the impression that Facebook advertising is only for B2C businesses -however, B2B businesses can also run successful campaigns. Statistics show that business decision-makers spend 74% more time on Facebook than other people.

 

Since the B2B space is competitive, it is essential to get creative with your target marketing, ad format and messaging. The better an ad performs; the more Facebook will prioritize it which gives you a higher return on investment than competitor ads that aren’t prioritized. Because of this, it may be wise to test your ads with a smaller budget or consult a digital marketing expert before running high budget ad campaigns.

 

Facebook Knows Everything

 

Facebook does not need to sell your information to marketers for you to see an ad. They simply take your targeting criteria and make sure people who fit your “ideal client” demographics see your ad. To get more specific, you can upload your email list and create a look-a-like audience based on the traits of your existing customer base.

 

Facebook categorizes people and targets them based on:

 

• Age
• Location
• Interests
• Income
• Education Level
• And More

 

Other advertising platforms will auto-optimize everyone’s ad placements, making it hard to stand out from your competitors. Facebook is different in that it allows your marketing team to get creative and use stats from previous ads to target your audience with better detail.

 

Facebook’s Ads Manager makes it easy to handle your social media advertising campaigns, with user-friendly features to help you set up your ad campaign. With a few clicks, you can run ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.

 

 

Facebook Ads Can Create New and Repeat Business

 

Facebook allows you to target people who have visited your site, made a purchase, or even people who started shopping but chose not to complete the transaction.

 

If someone visited your website, or even better, added an item to their cart, they are clearly interested in what you have to offer. These consumers are the perfect customer base to advertise to when you have a sale or a special incentive to present.

 

Facebook can help you retarget not only those people who didn’t buy anything, but also those who did. For example, if someone previously bought a dress from your website, you may think about retargeting them with an ad that displays the matching shoes.

 

Facebook also doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and other social metrics, you have it laid clearly out in front of you.

 

 

Facebook Can Help You Build an Email List

 

Email campaigns are highly effective for businesses who have compiled a solid email list. However, with spam blowing up our inboxes, it can be hard to get people to give you their email address.

 

Although most people won’t give you their email address for no reason, they may with some incentive. Some people simply cannot resist a discount code or free information that they would normally pay for.

 

You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. You can also direct traffic to an external form on your website to build your own email list.

 

 

Facebook Owns Instagram

 

Facebook not only runs your ads on their social media platform but on Instagram as well. Instagram is a great asset because it catches the millennials and Gen Z who are not as active on Facebook.

 

According to Statista, more than half of the global Instagram user population is younger than 34 years old. It’s the second most preferred app after Snapchat for teenagers in the US.

 

Not only will your ad drive traffic to your website but it will also drive new users to your social media pages.

 

Facebook Advertising Can Increase Your SEO

 

Search engines rely on social signals to rank websites. Social signals are based on the activity from your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings!

 

You can also help your SEO ranking by running an ad specifically to attract attention to a new blog, service, or product.

 

Get in touch with Social Spice Media to learn more about creating a marketing plan for your business and how you can effectively spend your marketing dollars. Our team pays attention to your goals and creates a custom strategy that delivers results. Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.