Let’s say your company enjoys a healthy amount of business through connections you’ve cultivated in-person or via word-of-mouth. But what if you could double, or even triple, your customer base without having to leave your desk? Why not get fancy with the spices by incorporating social media into your marketing efforts?

In our last blog post, we discussed the value of creating an online marketplace to increase your brand awareness. If you look at your business’s website as the virtual storefront of your company, consider social media the commercials, billboards, and sign-spinners that drive attention and traffic to your site.

With more than 2.32 billion active Facebook users (almost 70% of whom are U.S. adults), choosing not to leverage marketing on social media would be like purposefully deciding to nix the Italian seasoning in your family’s famous, tried and true chicken parmesan recipe – a really bad idea. When there are this many people on the Internet, you should share the amazing stories behind your brand with the people already there to see them.

There are a few simple reasons why adding social media to your business is advantageous: increased brand recognition, its general cost-effectiveness, opportunity to engage with your customers and build a loyal following, higher SEO rankings, and the chance to assert yourself as an industry leader in your field.

With our help, you can be sure that our Social Spice Media team will work around the clock to help you develop your brand’s voice and gauge your target audience. We’ll spearhead social media solutions that work with and for you.

But if you’re not ready to dive in just yet, no problem. Here’s what you need to know about working with Social Spice Media:

Let’s Chat

We know that every business is different and you’re one-of-a-kind. You have your own messaging, imaging, and budget in mind. We work with you to make sure that our strategies match your goals and your company’s vision. If you have a Pinterest board full of ideas that inspires you, great! We want to know what makes you tick.

Additionally, it’ll be up to you as far as what channels you want to market on, i.e. Facebook, Instagram, and LinkedIn, and whether or not you want to add business blogging to your overall strategy. If you want a taste of what you can expect when you add our social media services to your project, our three-tiered Brand Awareness Package is a great introduction. The Brand Awareness Package:

 

• Develops the digital presence of your business on 3 popular social channels
• Includes 3 postings/week on Facebook, Instagram and LinkedIn with tailored language
• Includes graphics customized to fit each channel with applied logos and branding colors
• Offers engagement management (direct messages, comments, shares, and analytics)
• Incorporates customized, up-to-date, and original content to fit your brand

 

All Aboard the Onboarding Process

Once you’ve decided what you want from your social media marketing channels, you’ll sign a contract with us stipulating the scope and details of your expectations. At this point, we’ll hash out the details as far as the type of content, graphics (both images and videos), and audience engagement you want. You can also decide if you want to add social media advertising and business blogs to your plan.

Our overall goal is to ensure that everyone we work with is happy with our services, and you can always ask questions along the way.

Content Creation

Do you want to highlight a #FunFactFriday each month or a bi-weekly #MondayMotivation quote? We can absolutely work with that and any other ideas you might have. If you’re not quite sure what you want, we’ll give you images at the beginning of the content creation process so that you can determine if the imaging will complement your brand. We’ll also look to the language and tonality of your business to ensure that the content we write matches.

Approval Process

Our team always works ahead of schedule so that you have more than enough time to make sure the content we create is up to your standards. We’ll send you a draft of the social media posts (and blogs, if you choose to use our blogging services) a few weeks before they’ll be scheduled to go live, giving you the necessary time to make any changes, edits, or suggestions.

If you operate a financial services company that must go through the compliance process before social media posts are approved, we can work with that. Check out our blog on social media marketing as it relates to compliance issues.

Extras

Want to boost your brand through your audience’s inboxes or provide timely updates about industry news and developments within your organization? Should you choose to conduct email marketing with us, we will:

 

• Strengthen the relationship between your business and subscribers
• Automate targeted emails with different email list segments
• Combine branded imagery and action-inspired text to create inviting subject lines and engaging content

Once you have a social media marketing game plan in place, it’s beneficial to track its progress from month to month. Measuring social media analytics is critical to growing your marketing campaigns. We offer monthly analytics reports to our clients so that they get a better understanding as to why certain social channels are not generating much traffic or traction and what can be done to replicate the success of strategies that did work.

Get in touch with Social Spice Media to learn more about creating a marketing plan for your business and how you can effectively spend your marketing dollars. Our team pays attention to your goals and creates a custom strategy that delivers results. Do you know someone who could benefit from our services? Refer them to us today! Our team is eager to connect with businesses in any industry. We serve the local needs of Ventura County and Santa Barbara as well as anywhere in the United States.