Now more than ever is the best time for businesses to be present on social media.

As we all know, President Donald Trump is quite active on social media. He is constantly tweeting and posting to his social media channel of choice, drawing new users to the platform and creating spikes in engagement.

Besides keeping up with the lives of our family and loved ones, many people use social media to stay up to date on current topics. For younger generations, social media is their main source of news. They get a lot of information about politics and current events from Reddit or from their Facebook or Twitter feeds. These users expect news to break first on social media. Since it is so easily accessible, this generation gets more news from their social media feeds, than they do from reading a newspaper.  They even read their news feed more than they watch the news on television.

Social media has made a huge impact on informing the public, baby boomers as well as younger generations, about what is happening with the government. While politics were easily overlooked before, now social media makes it next to impossible not to be informed about politics. Especially since our new president Donald Trump loves to share his opinions with the world through his social channels.

Whether you are democrat, republican, or somewhere in between, social media has found a way to engage their users and inform them about the happenings of president Trump. By doing so, they are gaining more and more users from baby boomers to generation z. Individuals are now creating social media accounts to stay informed about the changes that are being implemented by Donald Trump.

That’s why it is so important for businesses to have a social media presence. By using social media to inform users about your industry, you’re building a broader and more engaged audience.

Social media gives you a chance to reach the eyes of users who might never come across your business otherwise. Being seen on social media creates an image in the user’s brain that links to your company. If they need services that your company provides, they may remember seeing your team active on social sites. Creating that image or memory is a great way to get new leads.

If you have never used it for business before, social media can be intimidating. If you don’t have the time to give your social channels the proper attention that they need, you can always hire a professional.

Either way, make sure that you are posting regularly. You don’t want to post too much, and you don’t want to post too little. Just like Goldie locks, you want your posting schedule to be just right.

Three to five posts a week should be plenty. You want to make sure that you provide your followers with relevant information. After all, many users are on social media to get informed about the current news.

If you come across an article discussing issues in your industry, or new trends in your business niche, make sure to share it. People like knowing that the businesses they patronize are current and paying attention.

With their eyes constantly glued to their phones, younger generations will see anything and everything that shows up on their feed. If your business has shared a post and it shows up on multiple feeds, that’s a bunch of new sets of eyes seeing your business.

As you can see, having a social media presence can be very beneficial for businesses. It is never too late to create a Twitter or Facebook account for your business – so get started!