Advertising has taken a shift over the past few years, moving from magazines and big print sources to social media and websites. Digital ad placement guides companies in the right direction to find the targeted leads they are seeking. When advertising on a social media platform like Facebook, how can you be sure you are maximizing your ad dollars and potential? Social Spice Media has the scoop on Facebook ads and how you can make the most out of your marketing efforts on the platform.
Determine your Budget
Before you can begin advertising, you have to determine how much money you can afford to spend. You also need to outline your advertising and marketing goals. Who are you targeting? Why are you targeting them? What do you want to achieve? For some businesses, creating brand awareness is the ultimate goal. On the other hand, other businesses want to increase leads and drive quality traffic to their website. Create an advertising budget and define your goals to effectively utilize your time and money.
Pick the Right Ad
There is no one size fits all option when it comes to advertising on social media. You pick the right ad based on your unique goals and budget. Facebook is known for promoting their suite of advertising products, but they like to call attention to specific ones that make them money quickly. For instance, boosted posts are a fast way for Facebook users to spend money to promote their posts. More often than not, these posts prove to be ineffective because they do not deliver quality results.
Beware of “boost” language on Facebook or any advertising products that make it too easy to promote because quality ads take time to develop. They claim you only have to spend $5 a day to advertise, but the reach is not substantial. They will not charge you for more than your designated budget, but it is crucial to utilize your ad budget effectively. Spending less money on advertising with these techniques are not likely to enrich the quality of your leads. This type of advertising may be more effective for promoting smaller scale Facebook pages.
There are a variety of other advertisements that work well for any size business. They offer several helpful guides that outline their advertising products. You can pick the right ad based on your industry, budget, and goals.
Work with the Right Team
It can be daunting and overwhelming to navigate through Facebook’s Advertising Help Center. Contacting Facebook is even more difficult. It is nearly impossible to pick up the phone and get in touch with a live representative given the size of their company. They sometimes have chat available to answer your questions, but most of their support exists on forums with an abundance of unanswered questions. How do you sift through all the threads of information to determine which ad is best for you? The simple answer: work with the right team. Social Spice works hand-in-hand with Facebook to ensure we are delivering the best ads for our clients.
We know what works and what doesn’t. Our expertise goes far beyond picking the right social media ad that will benefit your business. We have a network of knowledge and connections to ensure we deliver inspiring ads that perform.
Get in touch with Social Spice Media today to learn more about how your business can generate leads, increase sales, and build brand awareness with social media advertising.
