Facebook has been in the news countless times for a variety of reasons. Whether it is about a scandal or a step in the right direction, Facebook continues to make headlines everywhere. This time, it is about user growth, or lack thereof. Is Facebook done growing after countless efforts to promote the social media platform, or is there a light at the end of the tunnel? Social Spice Media reviews the issues Facebook is experiencing and how this can impact businesses who use the platform.
Delving into the Data
Facebook’s user growth has always been impressive. They have taken the lead as most-used social platform in statistics over competitors like Twitter and Snapchat, but now it seems their numbers may finally be ready to take a hit. Recode describes active user growth diminishing on Facebook because they only added “…22 million new daily active users worldwide, its lowest quarter-over-quarter jump since at least early 2011, when we first have data on the metric.” We still need to consider that even though the user growth is stagnant, Facebook does still have hundreds of millions of users. The numbers are stalling, but they are not disappearing.
Their stock is also continuing to take a tumble, and their second-quarter results are not looking their finest. Recode reports, “Facebook has 185 million users for the U.S. and Canada – the same as it had last quarter. That’s four straight quarters that it’s been stuck around 185 million users.” Because Facebook has so many users, it makes sense that, eventually, they would stall and not reach new growth records.
Understanding Businesses on Facebook
Businesses should make sure they are always making the most of social media marketing campaigns to reach new users and continue to develop relationships with existing users. Facebook has been directing their efforts to creating a more personal space where businesses have low priority in user News Feeds. Advertising is a great way to get in front of these users, but it is also crucial to maximize your company’s presence on other social channels as well. Determine which platforms are best for you and develop a voice across all channels.
Changing with Trends
Keeping up with social media trends is crucial, especially in a digital landscape where technology can create a wave of change instantly. Facebook has been more focused on delivering consumers with a better experience that benefits the individual, which means businesses are immediately put at a disadvantage regardless of who they are and what they offer. What can businesses do to reach their audience on social media? Adjust, learn, and continue to adapt because this is not the last of the changes.
New trends, rules, and discourses are constantly emerging. It is critical for your businesses to be in the know about these developments and join the conversation. Social media has grown into an outlet for users to voice their opinions and connect with their friends and families. Your business can use this information to create a more personal connection with your target audience instead of trying to use social media as a platform for sales. If you build a relationship with users, then the success will come.
Get in touch with Social Spice Media to learn more about designing an affordable social media package that works for your business. We offer customized social media solutions to maximize your marketing dollars.
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