A Couple of Crucial Social Trends in 2014
Summer is in full swing! And we’re surprised that half way through the year, most businesses haven’t taken advantage of the social media trends that will skyrocket their following and ramp up online sales.
Planning a successful social media campaign requires a keen eye, and immediate implementation of the trends that make a major impact on the virtual consuming public.
If you feel like your company or organization is behind on the rapidly changing times of what works in the world of social media marketing, Social Spice wants to clue you in on the a couple of social trends that can gain traction, expand your engagement and increase sales for the rest of 2014.
1) Visual Content is Crucial
In 2013, is was all about higher quality content. All major search engine algorithms evolved so that the users would be delivered the most relevant, useful and local results that pertained to their keyword searches. In 2014, visual content is proving king. Now that higher caliber content has set the bar, visual content that helps users make sense of that content is the next step above that bar.
All social media channels are advising that businesses must optimize their posts with visually stimulating media. Research of consistent social trends show that visual marketing improves engagement by 94 percent. The most successful type of visuals include dynamic photos, infographics, and embedded videos.
The reasons are obvious. Because people retain visual content 500 percent faster than written text, which in turn generates loyalty and bolsters returns on social media marketing investments. Man has been more stimulated by symbols than the written word since beginning, meaning; we’re programmed to respond visually–which is why it’s so crucial to for business branding. All the major marketing players have know for a long time that an iconic image defines a company’s success.
Put first priority on revamped visual marketing, and watch your engagement sore along with your online profits.
2) Deconstructing the Data
Capturing and keeping data reports on your social media channels is no big news these days. However, an emerging trend takes data collection to another level when it’s used for contextual marketing, also known as automation, or “big data”. What ever you call it, the trend focuses on making sense of the immense amount of measured information gleaned from social media monitoring and using it to entice an informed purchase.
In the big picture, the main goal is to understand the major data points that make the most impact and hold the most value. Meaning, the best analytics and big data automation tools help your business and your brand recognize the immense power of suggestion and online word of mouth.
In this respect, razor sharp analytics and reporting become crucial to generating engaged customer feedback and share worthy messages. Learn to leverage your data, and you won’t miss the boat to social marketing success.
Now, we want to know: Do you want to be on top of trends that will help your business boom by the end of 2014?
Then let us help you at Social Spice Media with stellar social marketing expertise , and cutting-edge media services. Leave a comment telling us the biggest challenges you have with keeping up on social media trends.
For more information on how we can help improve your social media outreach, please don’t hesitate to contact us. Call us direct at (805) 482-8312, or, email us at info@socialspicemedia.com. If you want to kick it old school, you’re always welcome for a visit at our office located in Camarillo, California. If not, let’s link up on your favorite social media site–we’d love to connect.
